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Innovation STRATEGY
Design solutions that shatter assumptions, delight customers, and define growth possibilities sustainably
Customer Experience STRATEGY
Design enriching products, services, and experiences by placing your customers at the centre of everything you do
employee experience STRATEGY
Creating engaging experiences for an adaptive and modern workforce
AI STRATEGY
Unleash the full potential of your organisation with an ai strategy that will revolutionise your productivity
What we do
Bring your customers’ lens into your organisation
The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.
We are human-centred strategists, with an obsessive focus on delighting our clients by enabling them to put their customers at the centre of everything they do. We deliver value by combining the rigour of businesses, the leading knowledge of academia and the pragmatism of entrepreneurs.
We help organisations with digital transformation, innovation, customer experience, employee experience strategy transformation. Our approach is design-led and our expertise includes design thinking, creative problem-solving, putting the customer in the centre, journey mapping and rapid experimentation.
Clients that we have helped range from large corporates, through to governments, and even startups. Our clients include Adobe, Axicom, Stryker, Blacktown Council, University of Technology, Toga, Woolworths, ANZ, Mirvac, and the NSW Government.
Our Work
How we’ve helped our clients
Shirohato
Developing a
Go-to-Market
Customer Strategy for Shirohato’s Australian Expansion
The Strategy Group partnered with Shirohato to provide clear guidance on a detailed Go-To-Market Strategy – a step-by-step guide to help execute Australian expansion.
Medical firm
Unearthing Innovative business opportunities for a leading medical organisation
The Strategy Group partnered with MDS to help achieve their strategic goal through insights, ideation, co-creation and business model innovation.
Medical firm
Unearthing Innovative business opportunities for a leading medical organisation
Our client is one of the world’s leading medical technology companies offering innovative products and services across many healthcare disciplines help improve patient and hospital outcomes.
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Our clients
Through our human-centred approach, we’ve helped a wide range of leading Australian and international organisations put their customer at the centre, improvise their innovation capability, build their strategy, develop outstanding employee experiences, and re-imaging both customer and employee journeys
Our insights
Our latest articles
Keep on top of the latest thinking, trends and developments.
Redefining Customer Experience: Australia’s Digital Transformation Journey
March 21, 2024
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Embedding Customer-centricity into Axicom to spark growth and strategic opportunities
February 5, 2024
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“The challenge set for us wasn’t easy, but thanks to The Strategy Group we were able to rapidly generate ideas and turn them into real-life solutions that will help young families.”
Tahn O’BrienDirector, Their Futures Matter
“TOGA aspires to be at the forefront of innovation in construction. The property development & construction sector has traditionally been slow to embrace change. We engaged The Strategy Group as a partner to not just build innovation capability, but guide us to identify new business avenues to be at the cutting edge of development & construction innovation.”
CEO, TOGA Development and Construction
“The combined commitment to innovation and customer centricity demonstrated by Adobe and The Strategy Group is a powerful combination! A privilege to work with such an energized, agile and capable team with a strong vision for the future”
JEMMA PARSONSHead of Innovation & Strategy – APAC, Adobe
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Contact us
Would you like to know how we can help you and your organisation?
Please reach out to us.