Companies’ lack of innovation investment

There are just 11 per cent of marketers that allocate money for marketing innovation efforts. A smaller 9 per cent make marketing innovation a part of every marketer’s budget. However, a huge 95 per cent said they were receiving a good return on investment for their...

Criticism is innovation’s friend

Stories about challenging the person in charge are a little scarce on the ground. Stories about leaders asking to be challenged are even rarer. A prime example could be Alfred P. Sloan of General Motors. At an executive meeting, Sloan asked if all members present had...

6 major innovation mistakes

The same mistakes can be encountered again and again when a company begins its innovation journey. For example, these 6 classic ways to commit innovation suicide. 1. Start without a business need. Innovators are often faced with a company that is stuck in the same...