How Amazon is Reinventing Retail – Literally from The Ground Up!

How Amazon is Reinventing Retail – Literally from The Ground Up!

I received an email this morning from Amazon. No big deal as I get them all the time. However, as my brain processed the novelty of the familiar online logo on a bricks-and-mortar shopfront in the headline picture (right), I did a doubletake. I wasn’t being asked to...
The Power of Questions: How connected are you with your customer

The Power of Questions: How connected are you with your customer

Questions help shed light on a situation and uncover underlying assumptions. If you ask the right questions, it can put in motion the initial stirrings for you and your team to see things differently and dream of new possibilities. As many organisations are looking to...
Customer Focused Business  Strategy: The Case of Ikea

Customer Focused Business Strategy: The Case of Ikea

Last week, Ikea opened its smallest store in Australia. Only 98sqm, nestled between the trees of the brightly lit Warringah Mall in the Northern Beaches, it’s a far cry from the experience of the ‘Weekend Trek’ to the superstore with which Australian customers have a...