Creative Innovation – Design-led Thinking

Creative Innovation – Design-led Thinking

Everyone gets really excited when they hear the words creative innovation but few really understand that it has emotional appeal and meaning. At its heart, it’s about understanding consumer behaviour and unlocking the insight – which is an intensely human...
Five Steps to use Innovation to find Market Growth Opportunities

Five Steps to use Innovation to find Market Growth Opportunities

You and your team have hammered out a great market growth opportunity. You feel confident that it will generate significant growth moving forwards. You are all really pumped. Now what? How do you stop this idea falling into the “well of despair” where often...
How to recognise Innovation Theatre

How to recognise Innovation Theatre

There is a lot of what we call “Innovation Theatre” floating around. That is, innovation just for show, with no real outcome. Don’t be fooled by it. Below I examine what to be aware of in order to avoid Innovation Theatre, and what corporates can actually take and...