Creative Innovation – Design-led Thinking

Creative Innovation – Design-led Thinking

Everyone gets really excited when they hear the words creative innovation but few really understand that it has emotional appeal and meaning. At its heart, it’s about understanding consumer behaviour and unlocking the insight – which is an intensely human...
Five Steps to use Innovation to find Market Growth Opportunities

Five Steps to use Innovation to find Market Growth Opportunities

You and your team have hammered out a great market growth opportunity. You feel confident that it will generate significant growth moving forwards. You are all really pumped. Now what? How do you stop this idea falling into the “well of despair” where often...
5 Ways to Create a Customer Centric Strategy

5 Ways to Create a Customer Centric Strategy

How to Create the Perfect Customer Centric Strategy By Jeffrey Tobias. Everyone is talking about how to put the customer at the centre, yet few get it right. It is astonishing that, in this day and age, many organisations still imagine that they control the...
The Top 5 Digital Transformation Insights from Mary Meeker’s 2019 Internet Report

The Top 5 Digital Transformation Insights from Mary Meeker’s 2019 Internet Report

  Business Model Transformation There is a huge amount of data contained in the 333 slides of Mary Meeker’s 2019 Internet report, much of which updates trends identified in earlier reports.  But what was truly novel was her focus on digital business model...
How Amazon is Reinventing Retail – Literally from The Ground Up!

How Amazon is Reinventing Retail – Literally from The Ground Up!

I received an email this morning from Amazon. No big deal as I get them all the time. However, as my brain processed the novelty of the familiar online logo on a bricks-and-mortar shopfront in the headline picture (right), I did a doubletake. I wasn’t being asked to...
Bezos’ letter to shareholders showcases great communication and strategy

Bezos’ letter to shareholders showcases great communication and strategy

Reading what Jeff Bezos wrote in his most recent Amazon shareholder letter, we were blown away by the smart communication and business strategy on show. Here we pull out key quotes and unpack the letter for lessons in how to engage and how to do business which we...