Collaboration Powered by Social Media – leading to Innovation

by | Apr 28, 2012

There is little doubt that the smart companies are rapidly adopting the view that innovation is powered by connectedness and collaboration. But what is real collaboration? And indeed, how do we put it into effect?  The Gen C worker understands this - Facebook and social media delivers effective outcome for them, and this is their world. But what about in the enterprise?

Excellent report published by CLC Human Resources on the intersection of collaboration and social media. Some of the findings include:

  1. Improving the connections across the workforce continues to be a top priority for organisations.
  2. Organizations are ineffective at driving collaboration.
  3. Effective collaboration remains an elusive goal for many organisations.
  4. To improve their effectiveness at collaboration, organizations are turning to social media tools
  5. The best organizations focus on four key components of social media–enabled collaboration
  6. While an inFrastructure platform must exist, by itself it is not a differentiator of social media–enabled collaboration effectiveness.
  7. Focus, Filter, and Facilitate are all important for improving collaboration over social media
  8. Organizations can increase collaboration effectiveness by up to 25% by directing social media toward business objectives and the relevant collaborative tools
  9. Organizations invest in social media to capitalize upon its strengths to improve their collaboration capabilities across the collaboration requirements
  10. Most organizations are united in their aspiration for social media to enable the production of the most value for and from the most employees
  11. Organizations invest in social media to capitalize upon its strengths to improve their collaboration capabilities across the collaboration requirements
  12. Organizations recognize that poor management of social media platforms is a significant impediment to the success of collaboration via those platforms
  13. Regardless of the model used to manage the platform, organizations should make sure it adheres to three key principles to ensure effective collaboration
In summary:
Jeffrey Tobias

About Jeffrey Tobias

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well-known startups.

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Managing Director, The Strategy Group

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups. Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Adobe, Westpac, Telstra, Woolworths, and Perpetual.

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