How B&T are executingDesign, Innovation and Crowdsourcing on a National Scale

by | Oct 14, 2009

Great example of the intersection of design, innovation and crowdsourcing on a national scale! Australia’s highest circulating advertising and marketing magazine B&T and crowdsourcing firm DesignBay are launching a competition to find a logo and tagline that could represent Brand Australia. It's national branding on steroids. See brief here.

The competition is in response to the Australian Government’s recent announcement that it is looking for an agency to develop a new brand identity to embody Australia in the 21st century. The government through the Australian Trade Commission has set aside a budget of $20 million over four years to promote Brand Australia internationally.

The B&T/DesignBay competition, which is open to anyone anywhere in the world, will run over two weeks, with the winners and short-listed entrants announced in B&T magazine in November. The winning entry will receive a $2000 prize, with cash prizes also given to second and third-placed entrants.
A public vote together with the expert opinions of industry professionals and those of B&T’s editorial team and DesignBay staff will decide the winning entry.

Visit www.designbay.com/brand-australia-contest and complete the free registration process where a brief can be found. Anyone wishing to view the entries as they come in can do so at the same URL. The competition is open from 4pm on October 13, 2009, closing at 5pm on October 29, 2009.

B&T editor Tim Addington said: “We wanted to cast the net as wide as possible to get a fresh perspective on what a brand identity for Australia might look like in 2009, and which captures the essence of the nation as a great place for living, education, business, manufacturing and investment.”

DesignBay founder Alec Lynch said: “Australia’s brand is important. We want to find the best logo and tagline ideas that Australia’s creative talent and the world can come up with and we’re going to offer them, for free, to the government. We want to give people the opportunity to contribute to Australia’s brand and we want Australia’s brand to be the best it can be.”

Jeffrey Tobias

About Jeffrey Tobias

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well-known startups.

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Managing Director, The Strategy Group

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups. Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Adobe, Westpac, Telstra, Woolworths, and Perpetual.

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