Innovation BlogKeep on top of the latest thinking, trends and developments in innovation through our blog.
Airbnb – An Excellent Example of Disruptive Innovation
Airbnb is an exceptional example and case study of Disruptive Innovation at work in a real world scenario. We take a look at how Airbnb turned their business around to change the hotel industry forever.Read more
Creative Innovation – Design-led Thinking
Everyone gets really excited when they hear the words creative innovation but few really understand that it has emotional appeal and meaning. At its heart, it’s about understanding consumer behaviour and unlocking the insightRead more
Five Steps to use Innovation to find Market Growth Opportunities
You and your team have hammered out a great growth opportunity. You feel confident that it will generate significant growth moving forwards. You are all really pumped. Now what?Read more
Streaming Wars – The battle for the satisfied customer
Streaming services fighting for the customer By Jeffrey Tobias. Streaming platforms such as...
The Dark Side of Innovation: Unintended Consequences and Innovation Failures
Last Tuesday, The Strategy Group ran “The Dark Side of Innovation” as part of our Fresh...