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Is Design Thinking Right For Your Project?

By Jeffrey Tobias / May 22, 2018

Is the problem customer-centred?

Yes – customers are the heart of the problem

No – customers are not central to the problem

How well do you understand the problem?

Not well – the problem needs to be better defined

Quite well – the problem is clearly understood

What’s the level of uncertainty?

High – there are many unknowns and variables

Low – past information removes much uncertainty

What data is already available to you?

Little – there’s not much relevant data available

Lots – there’s sufficient amounts of relevant data

How large must your sample be?

Small – relatively few customers are required

Large – a representative customer group is required

How accessible is your customer group?

Accessible – it is possible to access customers for research

Not accessible – it is hard or impossible to access them

How diverse is your customer group?

Very diverse – there will be outlier views to explore

Not very diverse – relatively similar views are expected

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