Redefining Construction Safety Initiatives for Lendlease
Shifting Safety from Compliance to Second Nature
Safety is a major concern for construction companies and their employees, whether on site, in the office, on the road or elsewhere. Organisations typically address safety as a problem of compliance, using rules and policies to tell employees and contractors how they should behave. The Strategy Group helped the Living Safely project team of this ASX-listed construction company to redefine employee safety and their Construction Safety Initiatives.
“The aim was to make safety personal and meaningful, moving away from a compliance burden towards being a human experience by designing radically different initiatives.”
Jeffrey Tobias, Managing Director, The Strategy Group
Using Design Thinking to Redefine Safety
The Strategy Group used the human-centred innovation methodology Design Thinking to uncover what drives safety behaviours and to understand on a deeper level what engages and motivates them. Design Thinking enabled the project team to empathise with the employees’ safety experiences and to distil insights that ultimately turned the problem on its head. The Living Safely project team applied the five phases of Design Thinking to their problem: Empathise, Define, Ideate, Prototype and Test their own construction safety initiatives.
“It has been a huge cultural change … the team is living Design Thinking as a new methodology.”
Living Safely Project Sponsor
Understanding safety experience
Three key insights into safety “Flipped the script” on the project, delivering its success:
By the end of the Design Thinking process, the team had designed three powerful initiatives:
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