VIDEO: State of the Internet in 2012 – Mary Meeker
Mary Meeker is a noted and respected Wall Street analyst turned venture capitalist. She recently spoke at the D: All Things Digital conference. Her insightful and entertaining presentation shed some light on Internet trends past, present and future, and how the World Wide Web has made an impact and overlapped with other spheres such as media, commerce and society.
All Things Digital then had a quick chat with Meeker about the where the digital industry has been, and where it is going.
- Internet growth is still strong. Mobile device adoption is quite widespread, but still in early stages.
- There were 2.3 billion Internet users in 2011. Emerging markets were a major driving force behind the 8 per cent jump in users across the world.
- There were 1.1 billion mobile 3G subscribers, a significant 37 per cent jump.
- iPods had a huge impact on the media industry. iPhones helped to further accelerate this growth. However, the adoption of iPads was three times greater as the iPhone, leaving its Apple siblings far behind.
- Android phone adoption is four times greater than the iPhone.
- Nearly 1 in 3 Americans own a tablet/eReader
- Mobile device traffic accounts for 10 per cent of total Internet traffic. This is particularly felt in emerging markets, such as India, where mobile Internet usage has now surpassed desktop Intermet usage
- Ad revenue per user is 1.7 to 5 times lower on mobiles than desktop
- Desktop Internet proves advertising dollars follow eyeballs eventually, although this may take some time
- There were more mobiles than landlines in 2002. Landlines had been around for 125 years
- Encyclopaedia Britannica ceased to print in 2012 after 244 years.
- Internet ad revenue beat newspaper ad revenue in 2010. Newspapers have been around for more than 300 years.
- Art, news, information and entertainment are now much more easily accessible thanks to mobile devices and social media. Education has now moved mainly online. As well as increasing interactivity, the benefits for students in rural and remote areas have dramatically increased.
You can see her presentation here.
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Managing Director, The Strategy Group
Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups. Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Adobe, Westpac, Telstra, Woolworths, and Perpetual.