Who we are

We are a diverse and creative team of strategists with an obsessive focus on putting the customer at the centre of everything we do

About The Strategy Group, About Us

Creativity, commercialisation and leading-edge thinking.

We place customers at the centre of everything we do so that we can achieve achieve business impact  for our clients.

The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.

We are human-centred strategists, with an obsessive focus on delighting our clients by enabling them to put their customers at the centre of everything they do. We deliver value by combining the rigour of businesses, the leading knowledge of academia and the pragmatism of entrepreneurs. We help organisations with digital transformation, innovation, customer experience, employee experience and business model transformation. Our approach is design-led and our expertise includes design thinking, creative problem-solving, putting the customer in the centre, journey mapping and rapid experimentation.


We are both strategists and entrepreneurs at heart and are deeply embedded in the Australian start up community. We delight in working with clients to uncover the best approach to investing in, acquiring or partnering with the right start ups to drive new innovation capabilities in corporates.

About The Strategy Group, About Us

Our Values

About The Strategy Group, About Us
About The Strategy Group, About Us
About The Strategy Group, About Us
About The Strategy Group, About Us

Our logo

About The Strategy Group logo

The Strategy Group logo consists of three geometric icons which represent parts of the brain responsible for different functions. Each part has a function aligning with strategic methodologies offered by The Strategy Group.

icon innovation consulting

Links emotional responses to creativity and behavioural outcomes. The Cingulate Gyrus icon is representative of the emotional connections of empathy needed to observe, define and ideate insights and opportunities within organisations.

icon innovation consulting

Associated with planning, reward and motivation. These aspects are needed to create strategy with a clear goal in mind; delighting the customer. The Frontal Lobe regulates voluntary movement which represents the decisive and ongoing commitment organisations must take to the system.

icon innovation consulting

Involved in processing inputs into derived meanings, comprehension and association for decision making. It is constantly receiving new input in a feedback cycle, much like the lean startup method of rapid prototyping and innovation to arrive at a finished product.

About The Strategy Group, About Us


Learn more about our passionate team of strategists

About The Strategy Group, About Us


Discover which organisations the Strategy Group have worked with.

About The Strategy Group, About Us

Case studies

Explore insightful client stories that illustrate our impact

Why The Strategy Group

should be your strategy partner

We will work with you to design and support implementation of a strategy for your business unit, for your entire organisation, or for any segment of your organisation where a fresh approach will add value.

We will use a combination of globally-recognised leading-edge processes, coupled with our proprietary validated toolbox to develop a bespoke, customised strategy, which we can assist you in implementing, that will deliver tangible impact and value to your organisation, employees and customers.

We have been designing and implementing strategy solutions since 2003 and we have the expertise and the experience not only to deliver, but to overdeliver.

  • This field is for validation purposes and should be left unchanged.
Share This