Transforming human experiences

Create experiences your people will remember

Employees, customers and communities thrive when services feel seamless, human, and impactful.

Every experience matters. Experience is the thread that connects strategy to impact, turning ideas into outcomes people trust, value and remember. Great experiences build confidence, improve satisfaction, and deliver real results.

From reimagining services to embedding AI or tackling complex transformation, meaningful change happens when strategies are designed to work in the real world.

Smarter AI, human impact

Artificial Intelligence is reshaping the way we live and work, but technology alone isn’t enough. When guided by purpose, AI strategies create clarity, unlock value, and deliver solutions people believe in.

The real power of AI lies in making experiences better, more human, and more impactful. Insight, creativity and technical know all play a part, and what matters most are the outcomes: stronger trust, greater satisfaction, and strategies that create lasting impact for people and organisations.

The most effective strategies aren’t just written on paper, they’re lived, connected with, and remembered.

Let’s design your next experience, together.

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2003
The year we were founded
600
+
Projects successfully delivered
40
+
Industries served
120
%
Growth over the last 3 years
The Team

Get to know our people

Great experiences start with great people. Our team is passionate about solving challenges and creating meaningful solutions that put people first.

Jeffrey Tobias

Jeffrey Tobias

Managing Director
Jeffrey is an accomplished and prominent innovation thought leader and strategist.

Prior to founding The Strategy Group in 2003, Jeffrey’s corporate background includes engaging strategically with large corporates such as ANZ bank, Westpac, Telstra, Woolworths, Cisco, Baker McKenzie, Mirvac, Stryker and Perpetual. He has extensive experience with both state and federal governments in Australia and overseas.
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Pierre Schaupp

Pierre Schaupp

Director
Pierre is an experienced CX and innovation strategist. He has experience creating and embedding customer experience and innovation capabilities within organisations.

Pierre has more than 10 years of experience in business strategy, customer experience and innovation working for major Australian and international organisations in financial services, utilities, the public sector and media.
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Stacey Morava

Stacey Morava

Head of Operations
Stacey comes from an entrepreneurial background. Not only has she built many businesses from the ground up, she also can advise businesses to reach their full growth potential.

Stacey’s strength lies within growth and development. She builds strong relationships with her clients, while creating strategic partnerships. Stacey holds a credible reputation within the industry and amongst her peers.
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Liam

Liam Hoffman

Head of AI

Liam has an adaptive, analytical and creative skillset that combines a deep understanding of human psychology with experience design and strategy.

As Head of AI, Liam focuses on leading and developing our AI practice internally, as well as developing client AI strategies and assessments.  
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Lindsey Rubin

Lindsey Rubin

Growth Marketer
Lindsey is a creative, commercially minded marketing professional who blends storytelling with strategy to fuel business growth. She develops compelling content and campaigns that capture attention, drive engagement, and convert interest into measurable results.

Known for her collaborative approach, Lindsey partners across teams to deliver high-impact marketing initiatives, events, and digital experiences that strengthen relationships, amplify brand presence, and achieve ambitious business goals.
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Teresa Savanis

Teresa Savanis

Consulting Intern
As an intern, Tess is a valuable contributor who brings a fresh perspective, a strong work ethic, and a commitment to delivering results.

She takes pride in making a meaningful impact, no matter the scale, and is eager to continue learning, growing, and leading with purpose.
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Marcus Naoum

Marcus Naoum

Senior Manager
Marcus has extensive experience in innovation, strategy, CX, and EX, which he utilises daily in his work with our clients.

Since he joined in 2021, Marcus is well-placed to develop creative solutions whilst maintaining a deeper business acumen by integrating an empathetic and deconstructive approach to problem solving. ​
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Sabrina Thomas

Sabrina Thomas

Senior Strategist
Sabrina is an experienced human-centred designer dedicated to solving complex problems and creating meaningful, lasting change. She believes that design’s true value lies in its impact.

Her multidisciplinary background in architecture, entrepreneurship, and strategy enables her to bridge the gap between vision and execution, blending creativity with strategic rigour.
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Alycia

Alycia Wolf

Senior Strategist
Alycia has experience in service design and consulting, bringing a creative and pragmatic approach to her role.

Alycia has a human-centric focus, which allows her to immerse herself in problem solving and to find value in diverse contexts. Alycia has a strong skillset in data analysis and transformation and a passion for innovation and consulting.
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Mandy Tandjung

Mandy Tandjung

Senior Strategist
Mandy brings extensive experience in innovation and strategy consulting for enterprise clients, specialising in crafting strategic solutions that drive meaningful change for customers.

With a strong foundation in managing complex projects, Mandy excels in facilitating workshops and collaborating with cross-functional teams to elevate customer experience.
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Jeffrey
Jeffrey Tobias
Managing Director
Pierre Schaupp
Pierre Schaupp
Director
Stacey Morava
Stacey Morava
Operations Manager
Meg
Megan Dye
Head of Content
Marcus Naoum
Marcus Naoum
Manager
Liam
Liam Hoffman
Manager
Mandy
Mandy Tandjung
Senior Strategist
Alycia
Alycia Wolf
Design Strategist
Jana
Jana Plumm
Design Strategist
Max
Max Collins
Design Strategist
Meet the Team
Industries

There’s some areas we really thrive in

Person with glasses standing at a table with crafting materials, looking down thoughtfully.

Healthcare

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Smiling woman in a gray sweater reading a book outdoors with blurred greenery and blue sky background.

Government

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View looking up at the sky through reflective blue glass facades of modern buildings.

Startups

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Clients

Trusted by 600+ Clients

News Corp handwritten-style black text logo on a white background.Stryker company logo text in stylized font.LCIBolton Clarke logo with stylized petal shapes in orange and pink.Allianz company logo with white text and symbol on a blue background.Logo of Shirohato Co., Ltd. featuring two white doves facing each other on a red flower-shaped background with Japanese characters.University of Queensland crest with a yellow lion passant on a red cross and four white stars, topped by a golden book labeled SCIENTIA, and a banner below reading MANU ET MENTE.John Holland name logo in bold red uppercase letters with a horizontal line under the O in John.Row of six circles with the first four in orange and the last two in black, arranged horizontally on a white background.Ghella logo with text '5 Generations of Tunnelers' and the year 1894.Voyages Indigenous Tourism Australia logo with stylized dotted swirl and text.Herrmann company logo with a circular symbol in blue, yellow, red, and green next to the text 'Herrmann'.NSW Government Education logo with a stylized red waratah flower.Blacktown City Council logo with colorful starburst design to the left of the text.NSW Government Health Infrastructure logo featuring a stylized red waratah flower and blue text.Wyndham city logo with a stylized sailboat and the tagline city, coast, country.NSW Government logo with a red waratah flower next to the text 'Their Futures Matter' and a circular icon with two adult figures and one child figure inside.Pfizer corporate logo with white text on a blue oval background.NSW Government logo with red waratah flower and text Department of Industry in blue.Arabic calligraphy design with interconnected stylized letters in blue gradient.The University of Sydney logo featuring a shield with a lion, stars, and an open book.TOGABizCover logo with blue lowercase letters b and c intertwined followed by the black text BizCover.Adobe company logo with stylized red 'A' and black 'Adobe' text.Telstra logo with dark blue capital T over a light blue elliptical shape.Westpac bank logo with a stylized red W and black text.Woolworths logo featuring a stylized green apple above the brand name.ANZ bank logo with stylized blue letters and abstract symbol.NSW Government logo with blue text 'Communities & Justice' and red stylized waratah flower.Cisco logo with blue vertical bars above red uppercase text 'CISCO'.Baker McKenzie corporate logo with 'Baker' in bright red and 'McKenzie.' in dark red letters on white background.MDS logo with red letter M and blue letters D and S on white background.Antec brand logo with stylized black and yellow triangular symbol and yellow text.Scentre Group logo in red text on a white background.NSW Government Department of Primary Industries logo with a stylized red waratah flower.Logo for Spark Helmore Lawyers with 'spark' in orange, 'HELMORE' in dark blue, and 'LAWYERS' in gray.Perpetual logo with the infinity symbol integrated into the text.Harris Farm Markets logo with green rectangular background and a red ribbon banner.Swinburne University of Technology logo.NSW Government Transport Roads & Maritime Services logo featuring a stylized red waratah flower.JB Hi-Fi logo with bold black letters and brackets on a yellow background.EQUIEM company name in dark blue letters on a transparent background.Challenger logo with stylized circular geometric design on the right.Coat of arms of Australia featuring a kangaroo and an emu supporting a shield with symbols, a seven-pointed star above, and a banner reading Australia.NSW Government Health logo with stylized red waratah flower and blue text.Mirvac company logo with a stylized green leaf and blue geometric shapes above the word 'mirvac'.Calliden Group company name in purple text on white background.Pie chart illustrating that 77% of respondents in a survey are satisfied with their jobs, with 23% dissatisfied.Charter Hall logo.AGSM logo.Norske Skog company logo with two green stylized tree symbols on the left and the company name in blue text on the right.Johnson & Johnson logo in red cursive lettering on a white background.Amadeus logo with the tagline 'Your technology partner' underneath.Swiss Re company logo.Blue diamond with white text 'RSL care' on a yellow background.Ministry of Health logo with an orange koru symbol and text 'Ministry of Health Manatū Hauora' on a blue background.Hilton logo with a stylized blue 'H' inside an oval above the blue text 'Hilton'.Aberdeen company logo with a stylized blue wave through the letter A.Telecom NZ logo featuring a blue starburst design above the text 'telecom nz'.Logo of Small Business NSW Commissioner with red abstract swirl and blue and red text.Black and white circular emblem of The St John Ambulance Association featuring a Maltese cross and alternating lion and unicorn symbols.Knox City Council logo with an eagle above a stylized orange wave.Camden Council logo with a stylized red lion facing left above the text 'camden council' in red.Penrith City CouncilBlue square logo with white abstract ellipse shape and dark blue letters 'CS' inside the shape.AskEch logo with white text on a blue background.UGL company logo.Indara Digital Infrastructure logo with a stylized globe of blue lines and dots.
News Corp handwritten-style black text logo on a white background.Stryker company logo text in stylized font.LCIBolton Clarke logo with stylized petal shapes in orange and pink.Allianz company logo with white text and symbol on a blue background.Logo of Shirohato Co., Ltd. featuring two white doves facing each other on a red flower-shaped background with Japanese characters.University of Queensland crest with a yellow lion passant on a red cross and four white stars, topped by a golden book labeled SCIENTIA, and a banner below reading MANU ET MENTE.John Holland name logo in bold red uppercase letters with a horizontal line under the O in John.Row of six circles with the first four in orange and the last two in black, arranged horizontally on a white background.Ghella logo with text '5 Generations of Tunnelers' and the year 1894.Voyages Indigenous Tourism Australia logo with stylized dotted swirl and text.Herrmann company logo with a circular symbol in blue, yellow, red, and green next to the text 'Herrmann'.NSW Government Education logo with a stylized red waratah flower.Blacktown City Council logo with colorful starburst design to the left of the text.NSW Government Health Infrastructure logo featuring a stylized red waratah flower and blue text.Wyndham city logo with a stylized sailboat and the tagline city, coast, country.NSW Government logo with a red waratah flower next to the text 'Their Futures Matter' and a circular icon with two adult figures and one child figure inside.Pfizer corporate logo with white text on a blue oval background.NSW Government logo with red waratah flower and text Department of Industry in blue.Arabic calligraphy design with interconnected stylized letters in blue gradient.The University of Sydney logo featuring a shield with a lion, stars, and an open book.TOGABizCover logo with blue lowercase letters b and c intertwined followed by the black text BizCover.Adobe company logo with stylized red 'A' and black 'Adobe' text.Telstra logo with dark blue capital T over a light blue elliptical shape.Westpac bank logo with a stylized red W and black text.Woolworths logo featuring a stylized green apple above the brand name.ANZ bank logo with stylized blue letters and abstract symbol.NSW Government logo with blue text 'Communities & Justice' and red stylized waratah flower.Cisco logo with blue vertical bars above red uppercase text 'CISCO'.Baker McKenzie corporate logo with 'Baker' in bright red and 'McKenzie.' in dark red letters on white background.MDS logo with red letter M and blue letters D and S on white background.Antec brand logo with stylized black and yellow triangular symbol and yellow text.Scentre Group logo in red text on a white background.NSW Government Department of Primary Industries logo with a stylized red waratah flower.Logo for Spark Helmore Lawyers with 'spark' in orange, 'HELMORE' in dark blue, and 'LAWYERS' in gray.Perpetual logo with the infinity symbol integrated into the text.Harris Farm Markets logo with green rectangular background and a red ribbon banner.Swinburne University of Technology logo.NSW Government Transport Roads & Maritime Services logo featuring a stylized red waratah flower.JB Hi-Fi logo with bold black letters and brackets on a yellow background.EQUIEM company name in dark blue letters on a transparent background.Challenger logo with stylized circular geometric design on the right.Coat of arms of Australia featuring a kangaroo and an emu supporting a shield with symbols, a seven-pointed star above, and a banner reading Australia.NSW Government Health logo with stylized red waratah flower and blue text.Mirvac company logo with a stylized green leaf and blue geometric shapes above the word 'mirvac'.Calliden Group company name in purple text on white background.Pie chart illustrating that 77% of respondents in a survey are satisfied with their jobs, with 23% dissatisfied.Charter Hall logo.AGSM logo.Norske Skog company logo with two green stylized tree symbols on the left and the company name in blue text on the right.Johnson & Johnson logo in red cursive lettering on a white background.Amadeus logo with the tagline 'Your technology partner' underneath.Swiss Re company logo.Blue diamond with white text 'RSL care' on a yellow background.Ministry of Health logo with an orange koru symbol and text 'Ministry of Health Manatū Hauora' on a blue background.Hilton logo with a stylized blue 'H' inside an oval above the blue text 'Hilton'.Aberdeen company logo with a stylized blue wave through the letter A.Telecom NZ logo featuring a blue starburst design above the text 'telecom nz'.Logo of Small Business NSW Commissioner with red abstract swirl and blue and red text.Black and white circular emblem of The St John Ambulance Association featuring a Maltese cross and alternating lion and unicorn symbols.Knox City Council logo with an eagle above a stylized orange wave.Camden Council logo with a stylized red lion facing left above the text 'camden council' in red.Penrith City CouncilBlue square logo with white abstract ellipse shape and dark blue letters 'CS' inside the shape.AskEch logo with white text on a blue background.UGL company logo.Indara Digital Infrastructure logo with a stylized globe of blue lines and dots.
Testimonials

Don't just take our word for it

“We always enjoy working with The Strategy Group team, they challenge our thinking and are well-researched to ground their views.”
ANZ bank logo
Trevor O’Leary
Head of Agency
"Bolton Clarke are heading on a journey of discovery and mindset shift. Moving away from traditional approaches to new ways of thinking and doing. This cultural shift is not easy, and The Strategy Group is supporting us with training and tools to embed this cultural change in our 10,000+ employees. In parallel they are preparing our innovation team to stand alone and drive the ship forward. Having already exposed the team to techniques ranging from synthesising data, developing business model canvases through to prototyping and testing hypotheses to validate solutions, they are setting us up to support this cultural change and capitalise on building out future innovative solutions. We have come to rely on The Strategy group to be there as a sounding board and key advisor to this team."
Bolton Clarke
Sharon McKinnon
Innovation Manager, Bolton Clarke
"Throughout my time working with The Strategy Group I’ve been impressed by their commitment to developing our capabilities as Design Thinking practitioners. They aren’t afraid to challenge internal assumptions and always pushed us to 'get out of the building' and apply what we learn.”
Department of Primary Industries and Regional Development Western Australia logo.
Joel Wilson
Senior Policy Officer, Department of Primary Industries
“I highly recommend the Strategy Group for their expertise, professionalism, and practical experience in design thinking. They crafted a practical workshop that allowed our Camden Council staff to tackle real and relevant issues. It is evident that The Strategy Group practice design thinking in their everyday approach to work. The facilitator was able to draw on a deep level of expertise and practical experience and was very engaging. The training has left a lasting positive impact on my team, empowering us to tackle challenges with curiosity and confidence.”
Camden Council logo with a stylized red lion facing left above the text 'camden council' in red.
Chloe Morris
Manager Corporate Performance and Customer Experience
“The challenge set for us wasn’t easy, but thanks to The Strategy Group we were able to rapidly generate ideas and turn them into real-life solutions that will help young families.”
NSW Government logo alongside Their Futures Matter logo with an abstract circular design featuring two human figures.
Tahn O’Brien
Director, Their Futures Matter
“The Strategy Group’s expertise and knowledge in Design Thinking was instrumental in the success of this project with Calvary Health Care. They have a strong focus on creating winning outcomes for both Telstra and Calvary creating a real ROI for us on the project. I would highly recommend The Strategy Group for any Design Thinking or innovation project.”
Telstra company logo with stylized blue 'T' and grey text.
Tanya Felton
National General Manager, Health Industry Development, Telstra
“I have been incredibly impressed throughout the journey. Your support, knowledge, and attentiveness (as well as the entire team from TSG) has been undeniable. I had a vision and approach in mind at the beginning – being a highly-collaborative, co-design process to ensure maximum impact and buy-in. I am absolutely confident that we have achieved this.”
Text 'SUTHERLANDSHIRE' in arched uppercase navy blue letters on a white background.
Ben Richardson
Team Leader Customer Strategy
"We engaged The Strategy Group to help us develop our Customer Experience Strategy. Through their guidance and expertise we were able to ensure we were starting the project with a clear understanding of what we wanted to achieve and that we had strong buy in from our Executive team. I would not hesitate to recommend The Strategy Group to any organisation seeking to truly partner with an organisation who is willing to listen to your unique needs and design an approach that will ultimately help you reach your desired outcome.”
Wyndham City logo with stylized red sailboat and blue wave above the text 'city. coast. country.'
Laura Taylor
Manager Customer Service
"The combined commitment to innovation and customer centricity demonstrated by Adobe and The Strategy Group is a powerful combination! A privilege to work with such an energised, agile, and capable team with a strong vision for the future.”
Adobe logo
Jemma Parsons
Head of Innovation and Strategy APAC, Adobe
FAQ

You’ve got questions, we've got answers

Whether you're exploring customer experience, employee engagement, or AI, we’re here to break it down and help you move forward.
About The Strategy Group

What does The Strategy Group do?

We help organisations design and implement customer experience (CX), employee experience (EX), innovation, and AI strategies that drive measurable outcomes. Our focus is on empowering organisations to future-proof their services and create experiences that have a lasting impact.

What industries does The Strategy Group work with?

 We work across diverse industries—from government and education to corporate, not-for-profits, and start-ups—tailoring our strategies to each client’s unique needs.

Do you offer customised strategy solutions?

Yes. Every organisation is different, so we develop bespoke solutions that reflect your goals, challenges, and opportunities.

Working with Us

How do you typically work with clients?

No strategy with us is the same. We understand that each client has its own customers, goals, challenges, and perspectives. From our first contact through to our last, your experience with us will be tailored entirely to your business needs.

What makes The Strategy Group different from other consultancies?

We combine strategy and execution. Through our exceptional people, we work alongside your team to co-design solutions, build capability, and ensure outcomes are delivered and embedded.

How does your consulting process work?

 We start with deep discovery and analysis, co-create strategies with your team, and provide practical implementation support to ensure lasting results.

How long does a typical project take? 

Project timelines vary based on scope, but most engagements range from a few weeks for targeted workshops to several months for comprehensive transformations.

Services

What services do you offer?

Our core services focus on:

Customer Experience
Employee Experience
AI Strategy

These are umbrella terms: when we work with your business, every strategy is unique to your specific needs. These strategies can be tailored and altered throughout the strategy process too: we design the best services that your organisation needs.

Do you offer training or capability building?

Yes. We run tailored workshops and capability-building programs to equip your team with the tools and mindsets needed to sustain innovation, improve CX/EX, and adopt new technologies like AI.

Practical Information

Where are you based? Do you work with clients outside Australia?

We are based in Australia and work with clients nationwide. We also support remote and international engagements where appropriate.

How do we get started?

Simply reach out through our contact page. We’ll set up a short discovery call to understand your needs and explore how we can support you.

Results & Impact

What kind of results can we expect?

 While results depend on your goals, clients often report improved efficiency, stronger alignment across teams, and clearer roadmaps for growth.

Do you measure the impact of your work?

 Absolutely. We use measurable KPIs and feedback loops to track progress and ensure strategies deliver tangible outcomes.

Thought Leadership & Resources

Do you offer training or workshops?

 Yes. We deliver tailored training sessions and workshops that build capability within your organisation and empower your people to lead change.

Can I access case studies or examples of your work?

 Our website features select case studies, and we’re happy to share more examples during your initial consultation.

Our values

Ambition
Creativity
Empathy
Authenticity
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