IMPACT THROUGH INNOVATION

The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.

What We Do

BRING YOUR CUSTOMERS’ LENS INTO YOUR ORGANISATION

The rapid pace of change, increased competition and complex landscape of the current era demands that organisations stay closer than ever to their customers. We partner with leaders in corporate and government organisations to design and execute new innovation strategies, services and products through the customer or stakeholder lens. We bring together the best of Design Thinking, Lean Startup, Corporate Strategy and Customer Centric approaches to co-create experiences that will delight your customer. If you have a compelling problem to solve, an idea or hypothesis to test with customers, or a half or fully formed business model to commercialise, we will delight in partnering with you to achieve tangible innovation impact.

What We Do

BRING YOUR CUSTOMERS’ LENS INTO YOUR ORGANISATION

The rapid pace of change, increased competition and complex landscape of the current era demands that organisations stay closer than ever to their customers.

We partner with leaders in corporate and government organisations to design and execute new strategies, services and products through the customer or stakeholder lens.

We bring together the best of Design Thinking, Lean Startup, Corporate Strategy and Customer Centric approaches to co-create experiences that will delight your customer.

If you have a compelling problem to solve, an idea or hypothesis to test with customers, or a half or fully formed business model to commercialise, we will delight in partnering with you to achieve tangible impact.

Learn more

CREATE GROWTH

Today’s customers and disruptive landscape demand a continuously innovative approach

Build new business models

Develop and validate new business models fast using Lean Startup

“Working with The Strategy Group helped us step outside our own biases and stand in the shoes of our customers. When you take the time to bring the customers’ lens into the core of the business you can make strategic and even transformational changes, secure in the knowledge that you’re going to delight the customer.”

Darren Scott Managing Director, Adobe Global Services, Asia Pacific

CREATE GROWTH

Today’s customers and disruptive landscape demand a continuously innovative approach

Build new business models

Develop and validate new business models fast using Lean Startup

“Working with The Strategy Group helped us step outside our own biases and stand in the shoes of our customers. When you take the time to bring the customers’ lens into the core of the business you can make strategic and even transformational changes, secure in the knowledge that you’re going to delight the customer.”

Darren Scott Managing Director, Adobe Global Services, Asia Pacific

Our latest innovation insights

My Amazon Physical Bookstore Experience

LEARN AND TRANSFORM

Embedding innovation in your organisation starts by upskilling and building knowledge and understanding.

Our latest innovation resources

Stakeholder Engagement Map

Our latest innovation resources

Stakeholder Engagement Map

RESHAPE GOVERNMENT POLICY

The future of work in government requires a shift from being structured, consultative and removed from implementation to being flexible, collaborative and actively considering implementation throughout the design process.

“We hope design thinking is the future of policy for government. We are converts. Capturing this journey and communicating it is key so we can share the success.”

Kylie Bryden-Smith Director, Advocacy – Office of the NSW Small Business Commissioner

Our Valued Clients

We’ve helped a wide range of leading Australian and international organisations improve their innovation performance, capability and culture through the development of effective innovation strategies and the implementation of ideation platforms and programs.

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“Every time we had people that were not directly involved in this process come along and visit, they were overwhelmed and amazed at what the teams were doing and were surprised and delighted by the achievements that they had made in such a short period of time.”

Jo Smail Accelerating Innovation, Scentre Group

“The Strategy Group’s expertise and knowledge in Design Thinking was instrumental in the success of our Design Thinking project. Their team is highly experienced and ran the project with the utmost professionalism. Most importantly, they have a strong focus on creating winning outcomes creating a real ROI for us on the project.”

Tanya Felton, National GM Health Industry Development, Telstra

“I was so impressed with how The Strategy Group facilitated the workshops with our management group. They provided the fresh set of eyes that we needed and I can’t wait to put more of the concepts that came out of the process in front of our customers”

Luke Harris, Co-CEO, Harris Farm Markets

IMPACT THROUGH INNOVATION