



Innovation STRATEGY
Design solutions that shatter assumptions, delight customers, and define growth possibilities sustainably
Customer Experience STRATEGY
Design enriching products, services, and experiences by placing your customers at the centre of everything you do


employee experience STRATEGY
Creating engaging experiences for an adaptive and modern workforce
Ai STRATEGY
Unleash the full potential of your organisation with an AI Strategy that will revolutionise your productivity
What we do
Bring your customers’ lens into your organisation
The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.
We are human-centred strategists, with an obsessive focus on delighting our clients by enabling them to put their customers at the centre of everything they do. We deliver value by combining the rigour of businesses, the leading knowledge of academia and the pragmatism of entrepreneurs.
We help organisations with digital transformation, innovation, customer experience, employee experience and business model transformation. Our approach is design-led and our expertise includes design thinking, creative problem-solving, putting the customer in the centre, journey mapping and rapid experimentation.
Clients that we have helped range from large corporates, through to governments, and even startups. Our clients include Adobe, Axicom, Stryker, Blacktown Council, University of Technology, Toga, Woolworths, ANZ, Mirvac, and the NSW Government.


Our Work
How we’ve helped our clients


Shirohato
Developing a
Go-to-Market
Customer Strategy for Shirohato’s Australian Expansion


Medical firm
Unearthing Innovative business opportunities for a leading medical organisation


Medical firm
Unearthing Innovative business opportunities for a leading medical organisation
Our clients




















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