We help organisations

Uncover new opportunities for your organisation



Design solutions that shatter assumptions, delight customers, and define growth possibilities sustainably

Customer Experience


Design enriching products, services, and experiences by placing your customers at the centre of everything you do



Reimagine and enhance your business model for rapid and sustainable growth



Craft human-centred digital experiences that push boundaries and put you at the leading-edge of your industry

EMPLOyee experience


Creating engaging experiences for an adaptive and modern workforce

What we do

Bring your customers’ lens into your organisation

The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.

We are human-centred strategists, with an obsessive focus on delighting our clients by enabling them to put their customers at the centre of everything they do. We deliver value by combining the rigour of businesses, the leading knowledge of academia and the pragmatism of entrepreneurs.

We help organisations with digital transformation, innovation, customer experience, employee experience and business model transformation. Our approach is design-led and our expertise includes design thinking, creative problem-solving, putting the customer in the centre, journey mapping and rapid experimentation.

Clients that we have helped range from large corporates, through to governments, and even startups. Our clients include Adobe, Axicom, Stryker, Blacktown Council, University of Technology, Toga, Woolworths, ANZ, Mirvac,  and the NSW Government.

The Strategy Group Unique Perspective

Our work

How we’ve helped our clients 

A field of empty chairs and one woman sitting on a chair, showing how the great resignation can lead to a lack of employees.


Developing a
Customer Strategy for Shirohato’s Australian Expansion

The Strategy Group partnered with Shirohato to provide clear guidance on a detailed Go-To-Market Strategy – a step-by-step guide to help execute Australian expansion.

A field of empty chairs and one woman sitting on a chair, showing how the great resignation can lead to a lack of employees.

Macarthur Disability Services 

Uncovering new business opportunities in the disability sector

The Strategy Group partnered with MDS to help achieve their strategic goal through insights, ideation, co-creation and business model innovation.

A field of empty chairs and one woman sitting on a chair, showing how the great resignation can lead to a lack of employees.

Medical firm

Unearthing Innovative business opportunities for a leading medical organisation

Our client is one of the world’s leading medical technology companies offering innovative products and services across many healthcare disciplines help improve patient and hospital outcomes.

Our clients

Through our human-centred approach, we’ve helped a wide range of leading Australian and international organisations put their customer at the centre, improvise their innovation capability, build their strategy, develop outstanding employee experiences, and re-imaging both customer and employee journeys

Our insights

Our latest articles

Keep on top of the latest thinking, trends and developments.

Webinar: Enabling innovation for growth

Webinar: Enabling innovation for growth

Learn about innovation as a catalyst for growth from Dr. Jeffrey Tobias and Johny Agotnes, the CIO of one of Australia’s most innovative aged-care organisations

“The challenge set for us wasn’t easy, but thanks to The Strategy Group we were able to rapidly generate ideas and turn them into real-life solutions that will help young families.”

Tahn O’Brien

Director, Their Futures Matter

“TOGA aspires to be at the forefront of innovation in construction. The property development & construction sector has traditionally been slow to embrace change. We engaged The Strategy Group as a partner to not just build innovation capability, but guide us to identify new business avenues to be at the cutting edge of development & construction innovation.”

CEO, TOGA Development and Construction

“The combined commitment to innovation and customer centricity demonstrated by Adobe and The Strategy Group is a powerful combination! A privilege to work with such an energized, agile and capable team with a strong vision for the future”


Head of Innovation & Strategy – APAC, Adobe

Contact us

Would you like to know how we can help you and your organisation?
Please reach out to us.

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