We help organisations
Uncover new opportunities for your organisation
INNOVATION
STRATEGY
Design solutions that shatter assumptions, delight customers, and define growth possibilities sustainably
Customer Experience
STRATEGY
Design enriching products, services, and experiences by placing your customers at the centre of everything you do
EMPLOyee experience
STRATEGY
Creating engaging experiences for an adaptive and modern workforce
AI
STRATEGY
Unleash the full potential of your organisation with an AI Strategy that will revolutionise your productivity, efficiency and decision-making
What we do
Bring your customers’ lens into your organisation
The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.
We are human-centred strategists, with an obsessive focus on delighting our clients by enabling them to put their customers at the centre of everything they do. We deliver value by combining the rigour of businesses, the leading knowledge of academia and the pragmatism of entrepreneurs.
We help organisations with digital transformation, innovation, customer experience, employee experience and business model transformation. Our approach is design-led and our expertise includes design thinking, creative problem-solving, putting the customer in the centre, journey mapping and rapid experimentation.
Clients that we have helped range from large corporates, through to governments, and even startups. Our clients include Adobe, Axicom, Stryker, Blacktown Council, University of Technology, Toga, Woolworths, ANZ, Mirvac, and the NSW Government.
Our work
How we’ve helped our clients
Shirohato
Developing a
Go-to-Market
Customer Strategy for Shirohato’s Australian Expansion
The Strategy Group partnered with Shirohato to provide clear guidance on a detailed Go-To-Market Strategy – a step-by-step guide to help execute Australian expansion.
Macarthur Disability Services
Uncovering new business opportunities in the disability sector
The Strategy Group partnered with MDS to help achieve their strategic goal through insights, ideation, co-creation and business model innovation.
Medical firm
Unearthing Innovative business opportunities for a leading medical organisation
Our client is one of the world’s leading medical technology companies offering innovative products and services across many healthcare disciplines help improve patient and hospital outcomes.
Our clients
Through our human-centred approach, we’ve helped a wide range of leading Australian and international organisations put their customer at the centre, improvise their innovation capability, build their strategy, develop outstanding employee experiences, and re-imaging both customer and employee journeys
Our insights
Our latest articles
Keep on top of the latest thinking, trends and developments.
Democratisation of AI—A Level Playing Field for Business
The democratisation of AI is levelling the playing field, allowing smaller companies to compete effectively with their larger counterparts.
6 Steps to a Successful AI Strategy
A robust AI strategy is the cornerstone for businesses aiming to stay competitive and innovative. Let’s dive into how you can formulate a winning AI strategy for your business.
A Robust Framework to Drive Digital Transformation with Empathy
Successful digital transformation necessitates a clear and effective framework, rooted in empathy.
Building a Successful AI Strategy for Your Company
A robust AI strategy is the cornerstone for businesses aiming to stay competitive and innovative. Here’s how to create a winning AI strategy.
Navigating Complexity with AI-Enhanced Human-Centered Design
Developing a robust Customer Experience Strategy to guide the delivery of an exceptional and sustainable alumni experience
Ethics in Human-Centered Design: Crafting Solutions with Integrity
In today’s rapidly evolving design landscape, the intersection of ethics and human-centered design (HCD) is more crucial than ever.
The Role of Consultants in Government: A Strategy Consultant’s Perspective
Developing a robust Customer Experience Strategy to guide the delivery of an exceptional and sustainable alumni experience
Delivering exceptional & sustainable experiences for university alumni
Developing a robust Customer Experience Strategy to guide the delivery of an exceptional and sustainable alumni experience
Using technology to create delightful experiences for aged care residents
Identifying key opportunities to create a growth strategy for Lake Macquaire’s innovation ecosystem.
Helping graduates grow through innovation and design thinking
Equipping graduates with the knowledge and confidence to leverage innovation and design thinking frameworks in their workplace
Contact us
Would you like to know how we can help you and your organisation?
Please reach out to us.