CREATE GROWTH
Today’s customers and disruptive landscape demand a continuously innovative approach
Design thinking for lasting impact
Build new business models
“The combined commitment to innovation and customer centricity demonstrated by Adobe
and The Strategy Group is a powerful combination! A privilege to work with such an
energized, agile and capable team with a strong vision for the future”
CREATE GROWTH
Today’s customers and disruptive landscape demand a continuously innovative approach
Design thinking for lasting impact
Build new business models
“The combined commitment to innovation and customer centricity demonstrated by Adobe
and The Strategy Group is a powerful combination! A privilege to work with such an
energized, agile and capable team with a strong vision for the future”
The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.
What We Do
BRING YOUR CUSTOMERS’ LENS INTO YOUR ORGANISATION
The rapid pace of change, increased competition and complex landscape of the current era demands that organisations stay closer than ever to their customers. We partner with leaders in corporate and government organisations to design and execute new innovation strategies, services and products through the customer or stakeholder lens. We bring together the best of Design Thinking, Lean Startup, Corporate Strategy and Customer Centric approaches to co-create experiences that will delight your customer. If you have a compelling problem to solve, an idea or hypothesis to test with customers, or a half or fully formed business model to commercialise, we will delight in partnering with you to achieve tangible innovation impact.
What We Do
BRING YOUR CUSTOMERS’ LENS INTO YOUR ORGANISATION
The rapid pace of change, increased competition and complex landscape of the current era demands that organisations stay closer than ever to their customers.
We partner with leaders in corporate and government organisations to design and execute new strategies, services and products through the customer or stakeholder lens.
We bring together the best of Design Thinking, Lean Startup, Corporate Strategy and Customer Centric approaches to co-create experiences that will delight your customer.
If you have a compelling problem to solve, an idea or hypothesis to test with customers, or a half or fully formed business model to commercialise, we will delight in partnering with you to achieve tangible impact.
Dark side of innovation
The failures and unitended consequences of innovation
Our latest innovation insights
Airbnb – An Excellent Example of Disruptive Innovation
Creative Innovation – Design-led Thinking
Five Steps to use Innovation to find Market Growth Opportunities
Our Valued Clients
We’ve helped a wide range of leading Australian and international organisations improve their innovation performance, capability and culture through the development of effective innovation strategies and the implementation of ideation platforms and programs.
Have any questions about what you just read?
Have any questions surrounding innovation strategy? Perhaps you'd like to know how we can help you and your business? please feel free to reach out to us below with any questions that you might have: