We help organisations
Uncover new opportunities for your organisation
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Innovation STRATEGY

Design solutions that shatter assumptions, delight customers, and define growth possibilities sustainably

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Customer Experience STRATEGY

Design enriching products, services, and experiences by placing your customers at the centre of everything you do

employee experience strategy

employee experience STRATEGY

Creating engaging experiences for an adaptive and modern workforce


Unleash the full potential of your organisation with an AI Strategy that will revolutionise your productivity

What we do

Bring your customers’ lens into your organisation

The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.

We are human-centred strategists, with an obsessive focus on delighting our clients by enabling them to put their customers at the centre of everything they do. We deliver value by combining the rigour of businesses, the leading knowledge of academia and the pragmatism of entrepreneurs.

We help organisations with digital transformation, innovation, customer experience, employee experience and business model transformation. Our approach is design-led and our expertise includes design thinking, creative problem-solving, putting the customer in the centre, journey mapping and rapid experimentation.

Clients that we have helped range from large corporates, through to governments, and even startups. Our clients include Adobe, Axicom, Stryker, Blacktown Council, University of Technology, Toga, Woolworths, ANZ, Mirvac,  and the NSW Government.

Our Work

How we’ve helped our clients


Developing a
Customer Strategy for Shirohato’s Australian Expansion

The Strategy Group partnered with Shirohato to provide clear guidance on a detailed Go-To-Market Strategy – a step-by-step guide to help execute Australian expansion.

Medical firm

Unearthing Innovative business opportunities for a leading medical organisation

The Strategy Group partnered with MDS to help achieve their strategic goal through insights, ideation, co-creation and business model innovation.

Medical firm

Unearthing Innovative business opportunities for a leading medical organisation

Our client is one of the world’s leading medical technology companies offering innovative products and services across many healthcare disciplines help improve patient and hospital outcomes.
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Our clients

Through our human-centred approach, we’ve helped a wide range of leading Australian and international organisations put their customer at the centre, improvise their innovation capability, build their strategy, develop outstanding employee experiences, and re-imaging both customer and employee journeys

Contact us

Would you like to know how we can help you and your organisation? Please reach out to us.
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