The Strategy Group’s expertise sits at the nexus between the corporate, entrepreneurial and academic worlds.
What We Do
BRING YOUR CUSTOMERS’ LENS INTO YOUR ORGANISATION
The rapid pace of change, increased competition and complex landscape of the current era demands that organisations stay closer than ever to their customers. We partner with leaders in corporate and government organisations to design and execute new innovation strategies, services and products through the customer or stakeholder lens. We bring together the best of Design Thinking, Lean Startup, Corporate Strategy and Customer Centric approaches to co-create experiences that will delight your customer. If you have a compelling problem to solve, an idea or hypothesis to test with customers, or a half or fully formed business model to commercialise, we will delight in partnering with you to achieve tangible innovation impact.
What We Do
BRING YOUR CUSTOMERS’ LENS INTO YOUR ORGANISATION
The rapid pace of change, increased competition and complex landscape of the current era demands that organisations stay closer than ever to their customers.
We partner with leaders in corporate and government organisations to design and execute new strategies, services and products through the customer or stakeholder lens.
We bring together the best of Design Thinking, Lean Startup, Corporate Strategy and Customer Centric approaches to co-create experiences that will delight your customer.
If you have a compelling problem to solve, an idea or hypothesis to test with customers, or a half or fully formed business model to commercialise, we will delight in partnering with you to achieve tangible impact.
CREATE GROWTH
Today’s customers and disruptive landscape demand a continuously innovative approach
Design thinking for lasting impact
Build new business models
“Working with The Strategy Group helped us step outside our own biases and stand in the shoes of our customers. When you take the time to bring the customers’ lens into the core of the business you can make strategic and even transformational changes, secure in the knowledge that you’re going to delight the customer.”
Darren Scott Managing Director, Adobe Global Services, Asia Pacific
CREATE GROWTH
Today’s customers and disruptive landscape demand a continuously innovative approach
Design thinking for lasting impact
Build new business models
“Working with The Strategy Group helped us step outside our own biases and stand in the shoes of our customers. When you take the time to bring the customers’ lens into the core of the business you can make strategic and even transformational changes, secure in the knowledge that you’re going to delight the customer.”
Darren Scott Managing Director, Adobe Global Services, Asia Pacific
Our latest innovation insights
LEARN AND TRANSFORM
Embedding innovation in your organisation starts by upskilling and building knowledge and understanding.
Our latest innovation resources
Webinar: Design Thinking in Government – Citizen-Centric Stories
Webinar Recording Design Thinking in Government - Citizen-Centric Stories This webinar took...
Quiz: Is Design Thinking Right For Your Project?
TAKE THE QUIZ Use this quiz to decide whether design thinking is applicable to your project....
Transform Your Business Model to Stay Ahead of The Curve
Webinar: Transform Your Business Model to Stay Ahead of The Curve This webinar ran on Thursday...
Our latest innovation resources
Webinar: Design Thinking in Government – Citizen-Centric Stories
Webinar Recording Design Thinking in Government - Citizen-Centric Stories This webinar took...
Quiz: Is Design Thinking Right For Your Project?
TAKE THE QUIZ Use this quiz to decide whether design thinking is applicable to your project....
Transform Your Business Model to Stay Ahead of The Curve
Webinar: Transform Your Business Model to Stay Ahead of The Curve This webinar ran on Thursday...
RESHAPE GOVERNMENT POLICY
The future of work in government requires a shift from being structured, consultative and removed from implementation to being flexible, collaborative and actively considering implementation throughout the design process.
“We hope design thinking is the future of policy for government. We are converts. Capturing this journey and communicating it is key so we can share the success.”
Kylie Bryden-Smith Director, Advocacy – Office of the NSW Small Business Commissioner
Our Valued Clients
We’ve helped a wide range of leading Australian and international organisations improve their innovation performance, capability and culture through the development of effective innovation strategies and the implementation of ideation platforms and programs.
