Our Team

 

Dr. Jeffrey Tobias

Managing Director

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership

Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups.

Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Westpac, Telstra, Woolworths, Baker McKenzie, and Perpetual.

Dr. Jeffrey Tobias

Managing Director

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership

Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups.

Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Westpac, Telstra, Woolworths, Baker McKenzie, and Perpetual.

Yvonne Brennan

Principal Director

Yvonne is an insight led innovation specialist with a particular focus on business and innovation strategy in front end innovation and back end commercialisation. She has pioneered creative problem solving techniques and consumer centric programs as well as fuelled in excess of $50 mil. in first year launch. She injects creativity to crack complex problems and uses The Creative Detour and Design Thinking lens to deliver unique solutions.

Yvonne’s career expands FMCG, food, retail, finance, healthcare and government, providing different perspectives to industry problems. She believes that creativity together with consumer insights are the success recipe to drive expansive growth opportunities.

Yvonne Brennan

Principal Director

Yvonne is an insight led innovation specialist with a particular focus on business and innovation strategy in front end innovation and back end commercialisation. She has pioneered creative problem solving techniques and consumer centric programs as well as fuelled in excess of $50 mil. in first year launch. She injects creativity to crack complex problems and uses The Creative Detour and Design Thinking lens to deliver unique solutions.

Yvonne’s career expands FMCG, food, retail, finance, healthcare and government, providing different perspectives to industry problems. She believes that creativity together with consumer insights are the success recipe to drive expansive growth opportunities.

Joshua Soo

Director

Joshua brings an entrepreneurial and human-centred approach in helping organisations drive innovation.

He partners with corporates and government departments to strategise and help them realise their vision by bringing together the disciplines of Design Thinking, Customer Experience and Lean Startup. Joshua has founded a number of startups and internal company practice areas. This diversity allows him to guide clients through the Design process, reframe business models, engage with startups and build an innovation organisation.

Joshua’s experience spans executive leadership development, leading innovation, senior team effectiveness and change management.

Joshua holds a Bachelor of Commerce (Marketing and Finance) and a Masters of International Law.

Joshua Soo

Director

Joshua brings an entrepreneurial and human-centred approach in helping organisations drive innovation.

He has partnered with Australian government departments to address challenges such as culture transformation and business model innovation using design thinking. Joshua has also founded a number of startups and internal company practice areas. This diversity allows him to guide clients through the design process, commercialise innovation and reframe business models.

Joshua’s experience spans executive leadership development, leading innovation, senior team effectiveness and change management.

Joshua holds a Bachelor of Commerce (Marketing and Finance) and a Masters of International Law.

Michelle Tabart

Director

Michelle advocates design-led policy development, digital literacy and the future of work. Her specialism is supporting public sector leaders in tackling policy and service delivery challenges using design thinking.

Her experience spans lean startup, innovation strategy, thought leadership and open innovation with ASX200 clients in property development, retail and technology.

Michelle previously worked at a global technology consulting firm in management consulting and project management. Michelle sits on the Sydney University Business School Undergraduate Industry Advisory Board which aims to develop academic, industry and student relationships to foster collaboration and innovation. Michelle holds a Bachelor of Commerce Liberal Studies from the University of Sydney.

Michelle Tabart

Director

Michelle advocates design-led policy development, digital literacy and the future of work. Her specialism is supporting public sector leaders in tackling policy and service delivery challenges using design thinking.

Her experience spans lean startup, innovation strategy, thought leadership and open innovation with ASX200 clients in property development, retail and technology.

Michelle previously worked at a global technology consulting firm in management consulting and project management. Michelle sits on the Sydney University Business School Undergraduate Industry Advisory Board which aims to develop academic, industry and student relationships to foster collaboration and innovation. Michelle holds a Bachelor of Commerce Liberal Studies from the University of Sydney.

Pratima Kalmadi

Senior Associate

Pratima has a background in User Research, Design Strategy, Innovation Management & Service Design with industry experience of over 12 years.

Pratima has a keen interest in understanding human behaviour and loves to spend hours observing and analysing people’s daily actions and attitudes.

As a design practitioner, thinker and doer she develops design strategies and directs the creation of concepts through a deep understanding of insight generation. Her work is driven by strategic thinking and systems diagnostics aided by her intuitive and empathetic nature.

As an Innovation manager, she has a process driven approach to Innovation with a holistic view on the relationship between human, design and business needs.

Pratima Kalmadi

Senior Associate

Pratima has a background in User Research, Design Strategy, Innovation Management & Service Design with industry experience of over 12 years.

Pratima has a keen interest in understanding human behaviour and loves to spend hours observing and analysing people’s daily actions and attitudes.

As a design practitioner, thinker and doer she develops design strategies and directs the creation of concepts through a deep understanding of insight generation. Her work is driven by strategic thinking and systems diagnostics aided by her intuitive and empathetic nature.

As an Innovation manager, she has a process driven approach to Innovation with a holistic view on the relationship between human, design and business needs.

Daniel Snell

Marketing Assistant

Daniel believes that strong communication lines between organisations and their customers are an essential part of ongoing human-centred design and innovation.

He enjoys finding new and creative ways to share innovation insights from The Strategy Group to the Australian business landscape, in particular telling stories visually using video and images.

A background in visual advertising in the non-profit sector as a jack-of-all trades Creative informs Daniel’s advocacy for social innovation.

Daniel is currently undertaking a Bachelor of Communication in Media Arts and Production and Advertising at the University of Technology, Sydney.

Daniel Snell

Marketing Assistant

Daniel believes that strong communication lines between organisations and their customers are an essential part of ongoing human-centred design and innovation.

He enjoys finding new and creative ways to share innovation insights from The Strategy Group to the Australian business landscape, in particular telling stories visually using video and images.

A background in visual advertising in the non-profit sector as a jack-of-all trades Creative informs Daniel’s advocacy for social innovation.

Daniel is currently undertaking a Bachelor of Communication in Media Arts and Production and Advertising at the University of Technology, Sydney.

Stacey Morava

Operations Manager

Stacey comes from a family of entrepreneurs and has been involved in the start up and on selling of many businesses she has created in different industries along with assisting a number of businesses reach their full potential.

Stacey’s strength lies within growth and development and building solid relationships with all her clients with her ability to manage strategic partnerships whilst building a strong and credible reputation within the industry and amongst her peers.

Stacey holds her Cert IV in Small Business Management, Diploma in Business Real Estate Management and a Certificate IV in Marketing Essentials and Public Relations.

Stacey Morava

Operations Manager

Stacey comes from a family of entrepreneurs and has been involved in the start up and on selling of many businesses she has created in different industries along with assisting a number of businesses reach their full potential.

Stacey’s strength lies within growth and development and building solid relationships with all her clients with her ability to manage strategic partnerships whilst building a strong and credible reputation within the industry and amongst her peers.

Stacey holds her Cert IV in Small Business Management, Diploma in Business Real Estate Management and a Certificate IV in Marketing Essentials and Public Relations.

Karen Goodman

Chief Financial Officer

Karen is a Chartered Accountant with over 25 years of experience in tax & management accounting. She brings a wealth of experience from both a commercial and tax perspective, providing strategic leadership in all aspects of financial and business management.

Karen’s strength comes from her ability to apply provide insight, driving key strategies and decisions that maximise company values. She operates as a collaborative partner with the executive team in planning, refining & implementing corporate growth strategies & policies.

Karen has a Bachelor of Commerce (Accounting) from the University of New South Wales.

Karen Goodman

Chief Financial Officer

Karen is a Chartered Accountant with over 25 years of experience in tax & management accounting. She brings a wealth of experience from both a commercial and tax perspective, providing strategic leadership in all aspects of financial and business management.

Karen’s strength comes from her ability to apply provide insight, driving key strategies and decisions that maximise company values. She operates as a collaborative partner with the executive team in planning, refining & implementing corporate growth strategies & policies.

Karen has a Bachelor of Commerce (Accounting) from the University of New South Wales.

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