Our Team

 
This image is a headshot of Dr Jeffrey Tobias, an expert in innovation, design thinking, customer centricity, customer experience, entrepreneurship, lean startup and more.

Dr. Jeffrey Tobias

Managing Director

Dr Jeffrey Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership

Jeffrey Tobias is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey Tobias is on the board of various well known startups.

Jeffrey Tobias’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Westpac, Telstra, Woolworths, Baker McKenzie, and Perpetual.

Dr. Jeffrey Tobias

Managing Director

Dr Jeffrey Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey Tobias’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership

Jeffrey Tobias is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey Tobias is on the board of various well known startups.

Jeffrey Tobias’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Westpac, Telstra, Woolworths, Baker McKenzie, and Perpetual.

This image is a headshot of Yvonne Brennan, an expert in innovation, design thinking, customer centricity, customer experience, entrepreneurship, lean startup and more.

Yvonne Brennan

Principal Director

Yvonne is an insight led innovation specialist with a particular focus on business and innovation strategy in front end innovation and back end commercialisation. She has pioneered creative problem solving techniques and consumer centric programs as well as fuelled in excess of $50 mil. in first year launch. She injects creativity to crack complex problems and uses The Creative Detour and Design Thinking lens to deliver unique solutions.

Yvonne’s career expands FMCG, food, retail, finance, healthcare and government, providing different perspectives to industry problems. She believes that creativity together with consumer insights are the success recipe to drive expansive growth opportunities.

Yvonne Brennan

Principal Director

Yvonne is an insight led innovation specialist with a particular focus on business and innovation strategy in front end innovation and back end commercialisation. She has pioneered creative problem solving techniques and consumer centric programs as well as fuelled in excess of $50 mil. in first year launch. She injects creativity to crack complex problems and uses The Creative Detour and Design Thinking lens to deliver unique solutions.

Yvonne’s career expands FMCG, food, retail, finance, healthcare and government, providing different perspectives to industry problems. She believes that creativity together with consumer insights are the success recipe to drive expansive growth opportunities.

This image is a headshot of Pratima Kalmadi, an expert in innovation, design thinking, customer centricity, customer experience, entrepreneurship, lean startup and more.

Pratima Kalmadi

Senior Associate

Pratima has a background in User Research, Design Strategy, Innovation Management & Service Design with industry experience of over 12 years.

Pratima has a keen interest in understanding human behaviour and loves to spend hours observing and analysing people’s daily actions and attitudes.

As a design practitioner, thinker and doer she develops design strategies and directs the creation of concepts through a deep understanding of insight generation. Her work is driven by strategic thinking and systems diagnostics aided by her intuitive and empathetic nature.

As an Innovation manager, she has a process driven approach to Innovation with a holistic view on the relationship between human, design and business needs.

Pratima Kalmadi

Senior Associate

Pratima has a background in User Research, Design Strategy, Innovation Management & Service Design with industry experience of over 12 years.

Pratima has a keen interest in understanding human behaviour and loves to spend hours observing and analysing people’s daily actions and attitudes.

As a design practitioner, thinker and doer she develops design strategies and directs the creation of concepts through a deep understanding of insight generation. Her work is driven by strategic thinking and systems diagnostics aided by her intuitive and empathetic nature.

As an Innovation manager, she has a process driven approach to Innovation with a holistic view on the relationship between human, design and business needs.

This image is a headshot of Melissa Liu, an expert in innovation, design thinking, customer centricity, customer experience, entrepreneurship, lean startup and more.

Melissa Liu

Associate

Melissa is a pragmatic customer-focused designer who has helped organisations uncover growth opportunities and has developed and executed innovative solutions in large complex organisations. Her experience spans Design Thinking, Human-Centred Design, Lean Startup and Innovation Strategy.

She has helped develop transformation pieces to update business models from an internal and external perspective and has played a key role in influencing and executing trials of cutting-edge technology.

Prior to joining The Strategy Group, Melissa played a key role in shaping one of the first government Accelerators in Australia and implemented innovative solutions to change business practices.

Melissa holds a Bachelor of Economics from the University of New South Wales.

Melissa Liu

Associate

Melissa is a pragmatic customer-focused designer who has helped organisations uncover growth opportunities and has developed and executed innovative solutions in large complex organisations. Her experience spans Design Thinking, Human-Centred Design, Lean Startup and Innovation Strategy.

She has helped develop transformation pieces to update business models from an internal and external perspective and has played a key role in influencing and executing trials of cutting-edge technology.

Prior to joining The Strategy Group, Melissa played a key role in shaping one of the first government Accelerators in Australia and implemented innovative solutions to change business practices.

Melissa holds a Bachelor of Economics from the University of New South Wales.

This image is a headshot of Daniel Snell, who has intimate knowledge of innovation, design thinking, customer centricity, customer experience, entrepreneurship, lean startup and more.

Daniel Snell

Marketing Assistant

Daniel believes that strong communication lines between organisations and their customers are an essential part of ongoing human-centred design and innovation.

He enjoys finding new and creative ways to share innovation insights from The Strategy Group to the Australian business landscape, in particular telling stories visually using video and images.

A background in visual advertising in the non-profit sector as a jack-of-all trades Creative informs Daniel’s advocacy for social innovation.

Daniel is currently undertaking a Bachelor of Communication in Media Arts and Production and Advertising at the University of Technology, Sydney.

Daniel Snell

Marketing Assistant

Daniel believes that strong communication lines between organisations and their customers are an essential part of ongoing human-centred design and innovation.

He enjoys finding new and creative ways to share innovation insights from The Strategy Group to the Australian business landscape, in particular telling stories visually using video and images.

A background in visual advertising in the non-profit sector as a jack-of-all trades Creative informs Daniel’s advocacy for social innovation.

Daniel is currently undertaking a Bachelor of Communication in Media Arts and Production and Advertising at the University of Technology, Sydney.

This image is a headshot of Stacey Morava, who has intimate knowledge of innovation, design thinking, customer centricity, customer experience, entrepreneurship, lean startup and more.

Stacey Morava

Operations Manager

Stacey comes from a family of entrepreneurs and has been involved in the start up and on selling of many businesses she has created in different industries along with assisting a number of businesses reach their full potential.

Stacey’s strength lies within growth and development and building solid relationships with all her clients with her ability to manage strategic partnerships whilst building a strong and credible reputation within the industry and amongst her peers.

Stacey holds her Cert IV in Small Business Management, Diploma in Business Real Estate Management and a Certificate IV in Marketing Essentials and Public Relations.

Stacey Morava

Operations Manager

Stacey comes from a family of entrepreneurs and has been involved in the start up and on selling of many businesses she has created in different industries along with assisting a number of businesses reach their full potential.

Stacey’s strength lies within growth and development and building solid relationships with all her clients with her ability to manage strategic partnerships whilst building a strong and credible reputation within the industry and amongst her peers.

Stacey holds her Cert IV in Small Business Management, Diploma in Business Real Estate Management and a Certificate IV in Marketing Essentials and Public Relations.

This image is a headshot of Karen Goodman, Chief Financial Officer of the Strategy Group and an experienced financial expert in corporate growth strategies, planning and more.

Karen Goodman

Chief Financial Officer

Karen is a Chartered Accountant with over 25 years of experience in tax & management accounting. She brings a wealth of experience from both a commercial and tax perspective, providing strategic leadership in all aspects of financial and business management.

Karen’s strength comes from her ability to apply provide insight, driving key strategies and decisions that maximise company values. She operates as a collaborative partner with the executive team in planning, refining & implementing corporate growth strategies & policies.

Karen has a Bachelor of Commerce (Accounting) from the University of New South Wales.

Karen Goodman

Chief Financial Officer

Karen is a Chartered Accountant with over 25 years of experience in tax & management accounting. She brings a wealth of experience from both a commercial and tax perspective, providing strategic leadership in all aspects of financial and business management.

Karen’s strength comes from her ability to apply provide insight, driving key strategies and decisions that maximise company values. She operates as a collaborative partner with the executive team in planning, refining & implementing corporate growth strategies & policies.

Karen has a Bachelor of Commerce (Accounting) from the University of New South Wales.

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