Our Team

Dr. Jeffrey Tobias

Managing Director

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership

Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups.

Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Westpac, Telstra, Woolworths, Baker McKenzie, and Perpetual.

Dr. Jeffrey Tobias

Managing Director

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership

Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups.

Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Westpac, Telstra, Woolworths, Baker McKenzie, and Perpetual.

Joshua Soo

Director

Joshua brings an entrepreneurial and human-centred approach in helping organisations drive innovation.

He has partnered with Australian government departments to address challenges such as culture transformation and business model innovation using design thinking. Joshua has also founded a number of startups and internal company practice areas. This diversity allows him to guide clients through the design process, commercialise innovation and reframe business models.

Joshua’s experience spans executive leadership development, leading innovation, senior team effectiveness and change management.

Joshua holds a Bachelor of Commerce (Marketing and Finance) and a Masters of International Law.

Joshua Soo

Director

Joshua brings an entrepreneurial and human-centred approach in helping organisations drive innovation.

He has partnered with Australian government departments to address challenges such as culture transformation and business model innovation using design thinking. Joshua has also founded a number of startups and internal company practice areas. This diversity allows him to guide clients through the design process, commercialise innovation and reframe business models.

Joshua’s experience spans executive leadership development, leading innovation, senior team effectiveness and change management.

Joshua holds a Bachelor of Commerce (Marketing and Finance) and a Masters of International Law.

Annemarie Jamieson

Director

Annemarie brings a design-grounded way of thinking to helping organisations creatively, powerfully and holistically drive innovation.

Taking an entrepreneurial approach to complex challenges and ensuring that innovation processes are always human-centred and design-led, her desire is to see authentic innovation that drives business growth through delighting the customer.

Annemarie has worked with both startups, community organisations and government to address service design and business model challenges using design thinking. I have also worked extensively in the product design community, which uniquely informs my approach to designing solutions for organisations.

Annemarie Jamieson

Director

Annemarie brings a design-grounded way of thinking to helping organisations creatively, powerfully and holistically drive innovation.

Taking an entrepreneurial approach to complex challenges and ensuring that innovation processes are always human-centred and design-led, her desire is to see authentic innovation that drives business growth through delighting the customer.

Annemarie has worked with both startups, community organisations and government to address service design and business model challenges using design thinking. I have also worked extensively in the product design community, which uniquely informs my approach to designing solutions for organisations.

Michelle Tabart

Senior Associate

Michelle advocates design-led policy development, digital literacy and the future of work. Her specialism is supporting public sector leaders in tackling policy and service delivery challenges using design thinking.

Her experience spans lean startup, innovation strategy, thought leadership and open innovation with ASX200 clients in property development, retail and technology.

Michelle previously worked at a global technology consulting firm in management consulting and project management. Michelle sits on the Sydney University Business School Undergraduate Industry Advisory Board which aims to develop academic, industry and student relationships to foster collaboration and innovation. Michelle holds a Bachelor of Commerce Liberal Studies from the University of Sydney.

Michelle Tabart

Senior Associate

Michelle advocates design-led policy development, digital literacy and the future of work. Her specialism is supporting public sector leaders in tackling policy and service delivery challenges using design thinking.

Her experience spans lean startup, innovation strategy, thought leadership and open innovation with ASX200 clients in property development, retail and technology.

Michelle previously worked at a global technology consulting firm in management consulting and project management. Michelle sits on the Sydney University Business School Undergraduate Industry Advisory Board which aims to develop academic, industry and student relationships to foster collaboration and innovation. Michelle holds a Bachelor of Commerce Liberal Studies from the University of Sydney.

Jeremy Fitch

Associate

Jeremy is passionate about using strategy to transform business models in innovative ways. He has extensive experience in professional services consulting for a big four firm.

He is simultaneously a successful entrepreneur, having founded and managed two separate corporate advisory and retail businesses with operations in Australia and Asia.

Jeremy studied a Bachelor of Commerce and Bachelor of Laws (Honours) and is currently undertaking an MBA at the University of Sydney Business School.

Jeremy Fitch

Associate

Jeremy is passionate about using strategy to transform business models in innovative ways. He has extensive experience in professional services consulting for a big four firm.

He is simultaneously a successful entrepreneur, having founded and managed two separate corporate advisory and retail businesses with operations in Australia and Asia.

Jeremy studied a Bachelor of Commerce and Bachelor of Laws (Honours) and is currently undertaking an MBA at the University of Sydney Business School.

Anna Chatburn

Marketing Director

Anna is driven by the belief that if organisations focus on making things better for their customers, they will retain and expand their customer-base. Anna enjoys communicating and sharing innovation expertise from The Strategy Group as it helps to transform the Australian business landscape.

An academic background in social sciences and experience working in the non-profit and education sectors underpin Anna’s interest in social and environmental innovation.

Anna has a Bachelor of Science (Honours) in Sociology from Loughborough University, UK.

Anna Chatburn

Marketing Director

Anna is driven by the belief that if organisations focus on making things better for their customers, they will retain and expand their customer-base. Anna enjoys communicating and sharing innovation expertise from The Strategy Group as it helps to transform the Australian business landscape.

An academic background in social sciences and experience working in the non-profit and education sectors underpin Anna’s interest in social and environmental innovation.

Anna has a Bachelor of Science (Honours) in Sociology from Loughborough University, UK.

Stacey Morava

Operations Manager

Stacey comes from a family of entrepreneurs and has been involved in the start up and on selling of many businesses she has created in different industries along with assisting a number of businesses reach their full potential.

Stacey’s strength lies within growth and development and building solid relationships with all her clients with her ability to manage strategic partnerships whilst building a strong and credible reputation within the industry and amongst her peers.

Stacey holds her Cert IV in Small Business Management, Diploma in Business Real Estate Management and a Certificate IV in Marketing Essentials and Public Relations.

Stacey Morava

Operations Manager

Stacey comes from a family of entrepreneurs and has been involved in the start up and on selling of many businesses she has created in different industries along with assisting a number of businesses reach their full potential.

Stacey’s strength lies within growth and development and building solid relationships with all her clients with her ability to manage strategic partnerships whilst building a strong and credible reputation within the industry and amongst her peers.

Stacey holds her Cert IV in Small Business Management, Diploma in Business Real Estate Management and a Certificate IV in Marketing Essentials and Public Relations.

Karen Goodman

Chief Financial Officer

Karen is a Chartered Accountant with over 25 years of experience in tax & management accounting. She brings a wealth of experience from both a commercial and tax perspective, providing strategic leadership in all aspects of financial and business management.

Karen’s strength comes from her ability to apply provide insight, driving key strategies and decisions that maximise company values. She operates as a collaborative partner with the executive team in planning, refining & implementing corporate growth strategies & policies.

Karen has a Bachelor of Commerce (Accounting) from the University of New South Wales.

Karen Goodman

Chief Financial Officer

Karen is a Chartered Accountant with over 25 years of experience in tax & management accounting. She brings a wealth of experience from both a commercial and tax perspective, providing strategic leadership in all aspects of financial and business management.

Karen’s strength comes from her ability to apply provide insight, driving key strategies and decisions that maximise company values. She operates as a collaborative partner with the executive team in planning, refining & implementing corporate growth strategies & policies.

Karen has a Bachelor of Commerce (Accounting) from the University of New South Wales.

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