What we do

The Strategy Group works with organisations large and small, helping them grow and flourish and meet challenges proactively by optimising their digital transformation, innovation culture, customer experience, employee experience and business model. Our approach is design-led and our expertise includes design thinking, creative problem-solving, the creative detour and the Lean Startup. Clients we have helped include Adobe, Axicom, Stryker, Telstra, Toga, Woolworths, Westpac, Mirvac, the NSW Government and Cisco.

We help organisations increase their capability, culture and performance and find new ways to explore opportunities, tackle challenges and create value for customers

Introducing your left-brain to your right-brain

Most big businesses rely heavily on left-brain thinking, leaving the right-brain sitting idle. Innovation Strategy brings the two together – using left-brain frameworks to introduce right-brain creativity. Make the most of both hemispheres to get powerful new thinking.

Strategy got you here, innovation will get you there

Strategy and innovation work together. Strategy is about performing today’s business better and innovation is about discovering tomorrow’s business model. You are busy squeezing existing customers, capabilities and cost base. But there’s a new world waiting to be created.

Create an inspiring vision to help innovation flourish

Like every business function, innovation needs some direction to make it a success. Good Innovation Strategy thinks carefully about where to play, how to play and why you are playing so you are innovating in the right areas, the right way and for the right reasons.

What we do

Our strategic focus




We offer end to end Innovation Strategy, from front-end innovation to back-end commercialisation. Innovation Strategy helps you develop ideas with your customers firmly at the centre. Design products, services and experiences and solutions to business problems – always with an obsessive customer focus.

Customer Experience


A customer-centric strategy is critical to the ongoing survival and growth of any business – and the lack of one can leave your organisation at a competitive disadvantage. Ensure your focus is on the customer experience by developing and rolling out a customer-centric strategy that secures sustainable growth and success.



Business models are expiring more rapidly and the speed of technological advancement is faster than ever. It is now more important than ever to reimagine your Business Strategy. Our evidence-based end-to-end framework helps organisations overcome the hurdles of transformation through a digital lens and with an agile growth mindset.



Digital strategy is about changing the way you think about your organisation and your customers. It is about making the best use of digital technologies to enable a seamless customer experience that delights your customers. An effective digital Strategy helps an organisation to centre itself on its customers and understand its value to those customers, and how this value can be best delivered through a digital lens. 

Employee Experience


Your human capital has the potential to be a key clear area of differentiation for your organisation . The Strategy Group can create an impactful employee experience strategy which helps you unlock the talent that already exists within and makes the brightest and best in your industry want to come and work for you.




Our proprietary Design Thinking methodology approaches solution design with a new outlook: the outlook of your customer. This process combines ethnographic research, brainstorming, prototype development and testing with real customers. The process is repeated until customers’ problems are solved, their needs met and solutions are designed that deliver tangible impact to your organisation.




The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.




Business models are expiring more rapidly, and the speed of technological change is accelerating faster than ever. We’ve seen the inevitable disruption technology has caused across all sectors and industries that have opted to stick to the status-quo.

Our end-to-end strategic framework reinforces change through a digital lens and an agile mindset to keep organisations competitive and relevant for the future. The outcome is a bold Business & Digital Strategy that creates long-lasting value for customers and stakeholders and is seamlessly embedded across the whole organisation.



Digital Strategy by The Strategy Group

Driving growth and delivering value through digital transformation.

Digital strategy is not simply about improving existing processes by adding fresh technology. Digital strategy is about changing the way you think about your organisation and your customers. A digital strategy will help you understand what your customers want and how they behave both online and offline. It will help you identify new ways to reach out to them. It will also streamline and optimise every internal element of your organisation.

Employee Experience



The way employees experience work has become more important than ever before. For too long employee experience was seen as a ‘nice to have’, in part down to a lack of clearly articulated key business outcomes that are dependent on having highly motivated and supported staff.

There is a need to create more agile ways of working, trusting, and empowering employees to manage their competing priorities wisely while ensuring they are delivering on their goals. Through an Employee Experience Strategy, we can start to fortify the foundation of a culture that moves as one.

“The combined commitment to innovation and customer centricity demonstrated by Adobe and The Strategy Group is a powerful combination! A privilege to work with such an energized, agile and capable team with a strong vision for the future”


Head of Innovation & Strategy – APAC, Adobe

“We invited The Strategy Group into our business to help us deliver some new and exciting concepts to our customers. I am so pleased with the ideas that have come out of the process, particularly Single Herd Milk which has been really popular amongst our customers at our Bondi Westfield store”

Tristan Harris

Co-CEO, Harris Farm Markets

“Throughout my time working with The Strategy Group I’ve been impressed by their commitment to developing our capabilities as Design Thinking practitioners. They aren’t afraid to challenge internal assumptions and always pushed us to “get out of the building” and apply what we learn”

Joel Wilson

Senior Policy Officer, Department of Primary Industries

“TOGA aspires to be at the forefront of innovation in construction. The property development & construction sector has traditionally been slow to embrace change. "

Fabrizo Perilli

CEO of Toga Development and Construction

“Firstly, “Congratulations” on a very successful research that was conducted by the team on an extremely important and complex topic... I would like to say that you all should be proud that you are such a “Talented Team” and that the experience truly reflect in your work. It was really a pleasure working with the team and look forward to partnering again.”

Senior R&D, Stryker

how great experiences are delivered

Get in touch with us

We will work with you to design and support implementation of a strategy for your business unit, for your entire organisation, or for any segment of your organisation where a fresh approach will add value.

We will use a combination of globally-recognised leading-edge processes, coupled with our proprietary validated toolbox to develop a bespoke, customised strategy, which we can assist you in implementing, that will deliver tangible impact and value to your organisation and your customers.

We have been designing and implementing strategy solutions since 2003 and we have the expertise and the experience not only to deliver, but to overdeliver, the value you are looking to create through your strategy.

  • This field is for validation purposes and should be left unchanged.
Share This