What We Do
We use innovation strategy, design strategy and venture strategy to help government and large organisations achieve growth and business outcomesWe help organisations increase their innovation capability, culture and performance and find new ways to explore opportunities, tackle challenges and create value for customers.
Traditional strategic thinking needs a drastic refresh. For decades, executives used conventional strategies against known competitors in familiar markets. Innovation allows you to rethink all of this – new competitors, new strategies, new markets.
Introducing your left-brain to your right-brain
Most big businesses rely heavily on left-brain thinking, leaving the right-brain sitting idle. Innovation Strategy brings the two together – using left-brain frameworks to introduce right-brain creativity. Make the most of both hemispheres to get powerful new thinking.
Strategy got you here, innovation will get you there
Strategy and innovation work together. Strategy is about performing today’s business better and innovation is about discovering tomorrow’s business model. You are busy squeezing existing customers, capabilities and cost base. But there’s a new world waiting to be created.
Create an inspiring vision to help innovation flourish
Like every business function, innovation needs some direction to make it a success. Good Innovation Strategy thinks carefully about where to play, how to play and why you are playing so you are innovating in the right areas, the right way and for the right reasons.
At The Strategy Group, we have developed three innovative strategies based on the latest innovation methodologies that will transform organisations and accelerate innovation capability and performance.
Design Strategy
Customer Strategy
Venture Strategy
At The Strategy Group, we have developed three innovative strategies based on the latest innovation methodologies that will transform organisations and accelerate innovation capability and performance.
Design Strategy
Customer Strategy
Venture Strategy
design strategy
SOLUTION DESIGN WITH AN OBSESSIVE CUSTOMER FOCUS.
Our proprietary Design Thinking methodology approaches solution design with a new outlook: the outlook of your customer. This process combines ethnographic research, brainstorming, prototype development and testing with real customers. The process is repeated until customers’ problems are solved, their needs met and solutions are designed that deliver tangible impact to your organisation.
design strategy
SOLUTION DESIGN WITH AN OBSESSIVE CUSTOMER FOCUS.
Our proprietary Design Thinking methodology approaches solution design with a new outlook: the outlook of your customer. This process combines ethnographic research, brainstorming, prototype development and testing with real customers. The process is repeated until customers’ problems are solved, their needs met and solutions are designed that deliver tangible impact to your organisation.
Customer strategy
EMPLOYING CUSTOMER EMPATHY TO RE-DESIGN PRODUCTS AND SERVICES.
The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.
Customer strategy
EMPLOYING CUSTOMER EMPATHY TO RE-DESIGN PRODUCTS AND SERVICES.
The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.
venture strategy
TRANSFORM YOUR BUSINESS MODELS WITH A LEAN MINDSET
Through Venture Strategy, we define a business model to be tested, then systematically validate this model against nine key criteria with customers and in the market by rapidly prototyping ideas, experimenting with customers, receiving feedback and iterating until your organisation is ready to deliver business model transformation
venture strategy
TRANSFORM YOUR BUSINESS MODELS WITH A LEAN MINDSET
Through Venture Strategy, we define a business model to be tested, then systematically validate this model against nine key criteria with customers and in the market by rapidly prototyping ideas, experimenting with customers, receiving feedback and iterating until your organisation is ready to deliver business model transformation
Have any questions about what you just read?
Have any questions surrounding innovation strategy? Perhaps you'd like to know how we can help you and your business? please feel free to reach out to us below with any questions that you might have: