What We Do

We use innovation strategy, design strategy and venture strategy to help government and large organisations achieve growth and business outcomes

We help organisations increase their innovation capability, culture and performance and find new ways to explore opportunities, tackle challenges and create value for customers.

Traditional strategic thinking needs a drastic refresh. For decades, executives used conventional strategies against known competitors in familiar markets. Innovation allows you to rethink all of this – new competitors, new strategies, new markets.

Introducing your left-brain to your right-brain

Most big businesses rely heavily on left-brain thinking, leaving the right-brain sitting idle. Innovation Strategy brings the two together – using left-brain frameworks to introduce right-brain creativity. Make the most of both hemispheres to get powerful new thinking.

Strategy got you here, innovation will get you there

Strategy and innovation work together. Strategy is about performing today’s business better and innovation is about discovering tomorrow’s business model. You are busy squeezing existing customers, capabilities and cost base. But there’s a new world waiting to be created.

Create an inspiring vision to help innovation flourish

Like every business function, innovation needs some direction to make it a success. Good Innovation Strategy thinks carefully about where to play, how to play and why you are playing so you are innovating in the right areas, the right way and for the right reasons.

At The Strategy Group, we have developed three innovative strategies based on the latest innovation methodologies that will transform organisations and accelerate innovation capability and performance.

Design Strategy

Businesses often fall in love with ideas without thinking about their customers. Design Strategy helps you develop ideas with your customers firmly at the centre. Design products, services and experiences and solutions to business problems – always with an obsessive customer focus.

Customer Strategy

We partner with you to develop and roll out a customer centric strategy that ensures sustainable growth. We use empathy to see the world through your customers’ eyes and design strategies to address their needs, gains and pains.

Venture Strategy

Corporate entrepreneurship needs a revival. Big businesses have a lot to learn from startups. Venture Strategy is a smart way to help you search for and build new business models. With the mindset of a lean startup, we bring courage, vision and entrepreneurship back into big business.

At The Strategy Group, we have developed three innovative strategies based on the latest innovation methodologies that will transform organisations and accelerate innovation capability and performance.

Design Strategy

Businesses often fall in love with ideas without thinking about their customers. Design Strategy helps you develop ideas with your customers firmly at the centre. Design products, services and experiences and solutions to business problems – always with an obsessive customer focus.

Customer Strategy

We partner with you to develop and roll out a customer centric strategy that ensures sustainable growth. We use empathy to see the world through your customers’ eyes and design strategies to address their needs, gains and pains.

Venture Strategy

Corporate entrepreneurship needs a revival. Big businesses have a lot to learn from startups. Venture Strategy is a smart way to help you search for and build new business models. With the mindset of a lean startup, we bring courage, vision and entrepreneurship back into big business.

design strategy

SOLUTION DESIGN WITH AN OBSESSIVE CUSTOMER FOCUS.

Our proprietary Design Thinking methodology approaches solution design with a new outlook: the outlook of your customer. This process combines ethnographic research, brainstorming, prototype development and testing with real customers. The process is repeated until customers’ problems are solved, their needs met and solutions are designed that deliver tangible impact to your organisation.

design strategy

SOLUTION DESIGN WITH AN OBSESSIVE CUSTOMER FOCUS.

Our proprietary Design Thinking methodology approaches solution design with a new outlook: the outlook of your customer. This process combines ethnographic research, brainstorming, prototype development and testing with real customers. The process is repeated until customers’ problems are solved, their needs met and solutions are designed that deliver tangible impact to your organisation.

Customer strategy

EMPLOYING CUSTOMER EMPATHY TO RE-DESIGN PRODUCTS AND SERVICES.

The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.

Customer strategy

EMPLOYING CUSTOMER EMPATHY TO RE-DESIGN PRODUCTS AND SERVICES.

The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.

venture strategy

TRANSFORM YOUR BUSINESS MODELS WITH A LEAN MINDSET

Through Venture Strategy, we define a business model to be tested, then systematically validate this model against nine key criteria with customers and in the market by rapidly prototyping ideas, experimenting with customers, receiving feedback and iterating until your organisation is ready to deliver business model transformation

venture strategy

TRANSFORM YOUR BUSINESS MODELS WITH A LEAN MINDSET

Through Venture Strategy, we define a business model to be tested, then systematically validate this model against nine key criteria with customers and in the market by rapidly prototyping ideas, experimenting with customers, receiving feedback and iterating until your organisation is ready to deliver business model transformation

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