What we do
The Strategy Group works with organisations large and small, helping them grow and flourish and meet challenges proactively by optimising their digital transformation, innovation culture, customer experience, employee experience and business model. Our approach is design-led and our expertise includes design thinking, creative problem-solving, the creative detour and the Lean Startup. Clients we have helped include Adobe, Axicom, Stryker, Telstra, Toga, Woolworths, Westpac, Mirvac, the NSW Government and Cisco.
We help organisations increase their capability, culture and performance and find new ways to explore opportunities, tackle challenges and create value for customers
Introducing your left-brain to your right-brain
Most big businesses rely heavily on left-brain thinking, leaving the right-brain sitting idle. Innovation Strategy brings the two together – using left-brain frameworks to introduce right-brain creativity. Make the most of both hemispheres to get powerful new thinking.
Strategy got you here, innovation will get you there
Strategy and innovation work together. Strategy is about performing today’s business better and innovation is about discovering tomorrow’s business model. You are busy squeezing existing customers, capabilities and cost base. But there’s a new world waiting to be created.
Create an inspiring vision to help innovation flourish
Like every business function, innovation needs some direction to make it a success. Good Innovation Strategy thinks carefully about where to play, how to play and why you are playing so you are innovating in the right areas, the right way and for the right reasons.
What we do
Our strategic focus
INNOVATION
STRATEGY
We offer end to end Innovation Strategy, from front-end innovation to back-end commercialisation. Innovation Strategy helps you develop ideas with your customers firmly at the centre. Design products, services and experiences and solutions to business problems – always with an obsessive customer focus.
Customer Experience
STRATEGY
A customer-centric strategy is critical to the ongoing survival and growth of any business – and the lack of one can leave your organisation at a competitive disadvantage. Ensure your focus is on the customer experience by developing and rolling out a customer-centric strategy that secures sustainable growth and success.
Business
STRATEGY
Business models are expiring more rapidly and the speed of technological advancement is faster than ever. It is now more important than ever to reimagine your Business Strategy. Our evidence-based end-to-end framework helps organisations overcome the hurdles of transformation through a digital lens and with an agile growth mindset.
Digital
STRATEGY
Digital strategy is about changing the way you think about your organisation and your customers. It is about making the best use of digital technologies to enable a seamless customer experience that delights your customers. An effective digital Strategy helps an organisation to centre itself on its customers and understand its value to those customers, and how this value can be best delivered through a digital lens.
Employee Experience
STRATEGY
Your human capital has the potential to be a key clear area of differentiation for your organisation . The Strategy Group can create an impactful employee experience strategy which helps you unlock the talent that already exists within and makes the brightest and best in your industry want to come and work for you.
Innovation
Strategy
SOLUTION DESIGN WITH AN OBSESSIVE CUSTOMER FOCUS.
Our proprietary Design Thinking methodology approaches solution design with a new outlook: the outlook of your customer. This process combines ethnographic research, brainstorming, prototype development and testing with real customers. The process is repeated until customers’ problems are solved, their needs met and solutions are designed that deliver tangible impact to your organisation.
Customer
strategy
EMPLOYING CUSTOMER EMPATHY TO RE-DESIGN PRODUCTS AND SERVICES.
The power shift from institutions and organisations to consumers has never been more apparent. We partner with you to use empathy to see the world through your customers’ eyes and experience life as they do, developing a bespoke strategy and customer-centric culture.
Business
Strategy
REIMAGINING YOUR BUSINESS MODEL THROUGH A DIGITAL LENS AND WITH AN AGILE GROWTH MINDSET
Business models are expiring more rapidly, and the speed of technological change is accelerating faster than ever. We’ve seen the inevitable disruption technology has caused across all sectors and industries that have opted to stick to the status-quo.
Our end-to-end strategic framework reinforces change through a digital lens and an agile mindset to keep organisations competitive and relevant for the future. The outcome is a bold Business & Digital Strategy that creates long-lasting value for customers and stakeholders and is seamlessly embedded across the whole organisation.
Digital
Strategy
Driving growth and delivering value through digital transformation.
Employee Experience
Strategy
SHAPE A CLEAR EMPLOYEE EXPERIENCE STRATEGY THAT TRULY MAKES A DIFFERENCE FOR BOTH EMPLOYEES AND BUSINESS OUTCOMES.
The way employees experience work has become more important than ever before. For too long employee experience was seen as a ‘nice to have’, in part down to a lack of clearly articulated key business outcomes that are dependent on having highly motivated and supported staff.
There is a need to create more agile ways of working, trusting, and empowering employees to manage their competing priorities wisely while ensuring they are delivering on their goals. Through an Employee Experience Strategy, we can start to fortify the foundation of a culture that moves as one.
how great experiences are delivered
Get in touch with us
We will work with you to design and support implementation of a strategy for your business unit, for your entire organisation, or for any segment of your organisation where a fresh approach will add value.
We will use a combination of globally-recognised leading-edge processes, coupled with our proprietary validated toolbox to develop a bespoke, customised strategy, which we can assist you in implementing, that will deliver tangible impact and value to your organisation and your customers.
We have been designing and implementing strategy solutions since 2003 and we have the expertise and the experience not only to deliver, but to overdeliver, the value you are looking to create through your strategy.