The Strategy Group specialises in Design Strategy, Idea Strategy and Venture Strategy.
We help organisations increase their innovation capability, culture and performance and find new ways to explore opportunities, tackle challenges and create value for their customers.
We partner with you to re-imagine your organisation as entrepreneurial, customer-centric and agile, transforming the way you think, work and play.
In this era of disruption you can no longer rely on traditional experience and strategies. We are only satisfied when we achieve business impact and knowledge transfer for our clients.
We have a unique position at the intersection of the academic, corporate and startup worlds of innovation.
Our Managing Director Dr Jeffrey Tobias brings expertise and connections from his experience teaching the MBA course at the Australian Graduate School of Management. So, we’re always abreast of the latest research and methods in innovation, leadership and management.
Solution design with an
obsessive customer focus.
Our proprietary Design Thinking
methodology approaches solution
design with a new outlook: the
outlook of your customer.
This process combines ethnographic
research, brainstorming, prototype
development and testing with
is repeated until customers’
problems are solved, their needs
met and solutions are designed
that deliver tangible impact to
Shattering assumptions and
exploring what’s possible.
Good ideas can come from
organisations to expand their
idea potential by creating
opportunities to engage with
internal idea-to-execution models
to facilitate a diverse flow of
Transform your business
models with a lean mindset
Through Venture Strategy, we
define a business model to
be tested, then systematically
validate this model against nine
key criteria with customers
and in the market by rapidly
prototyping ideas, experimenting
with customers, receiving
feedback and iterating until your
organisation is ready to deliver
business model transformations.
View The Full Strategy Group Innovation Services Guide.