Jeffrey Tobias

Managing Director

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey's commercial and business experience is particularly focussed on lean startup, design thinking and leadership

Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups.

Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Westpac, Telstra, Woolworths, Baker McKenzie, and Perpetual.

 +61 401 890 071

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Jemma Parsons


Jemma is a keen innovation strategist and customer centricity advocate at The Strategy Group. She currently leads client engagements across a diverse range of industries and sectors including retail, law, technology and government.

Jemma is passionate about social innovation and spent a significant part of her career delivering social innovation projects in Asia. She enjoys reading and writing thought leadership pieces on innovation, customer centricity, social business, corporate strategy and the opportunities for Australian businesses in Asia.

Outside of work Jemma is growing her own entrepreneurial venture in the Chinese market, using lean start up, design thinking and an innovation mindset.

 +61 411 740 908

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Anna Chatburn

Marketing Director

Anna is driven by the belief that if organisations focus on making things better for their customers, they will retain and expand their customer-base. Anna enjoys communicating and sharing innovation expertise from The Strategy Group as it helps to transform the Australian business landscape.

An academic background in social sciences and experience working in the non-profit and education sectors underpin Anna’s interest in social and environmental innovation.

Anna has a background in the environmental sector and believes in innovating for a purpose. She lives in Bondi beach and loves walking the coastal path.

Anna has a Bachelor of Science (Honours) in Sociology from Loughborough University, UK.

 +61 475 333 711

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Joshua Soo

Associate Director

Joshua brings an entrepreneurial and human-centred approach in helping organisations drive innovation.

He has partnered with Australian government departments to address challenges such as culture transformation and business model innovation using design thinking. Joshua has also founded a number of startups and internal company practice areas. This diversity allows him to guide clients through the design process, commercialise innovation and reframe business models.

Joshua's experience spans executive leadership development, leading innovation, senior team effectiveness and change management.

Joshua holds a Bachelor of Commerce (Marketing and Finance) and a Masters of International Law.

 +61 416 875 530

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Michelle Tabart

Senior Associate

Michelle advocates design-led policy development, digital literacy and the future of work. Her specialism is supporting public sector leaders in tackling policy and service delivery challenges using design thinking.

Her experience spans lean startup, innovation strategy, thought leadership and open innovation with ASX200 clients in property development, retail and technology.

Michelle previously worked at a global technology consulting firm in management consulting and project management. Michelle sits on the Sydney University Business School Undergraduate Industry Advisory Board which aims to develop academic, industry and student relationships to foster collaboration and innovation. Michelle holds a Bachelor of Commerce Liberal Studies from the University of Sydney.

 +61 432 746 776

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Joanna White


Joanna has demonstrated capability working with both large and small organisations to provide considered and strategic solutions to commercialise innovations and solve business problems.

Joanna recently returned from London where she worked in operations establishing the UK and European markets of an Australian-based tech start-up, and delivering major IT projects at an international law firm. Her previous experience in consulting, political, and legal roles has provided Joanna with a deep and diverse commercial knowledge.

Joanna is admitted as a Lawyer in NSW, and has a Bachelor of Laws (Honours) and Bachelor of Arts (Political Science) from Australian National University.

 +61 439 983 018

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