Leadership Team

Dr. Jeffrey Tobias – Managing Director

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Jeffrey’s career in innovation and the application of information technology has spanned the worlds of academia, big and small business, government and research. His leadership, clarity of thought, creativity and drive have generated cutting edge advances and successes in business. Jeffrey is an accomplished strategist with years of commercial and business experience. During his career, Dr Tobias has incubated and grown a medium sized business to $100m in revenue, participated in public service policy formulation, led the Smart Internet Technology CRC as CEO, sought venture funding and managed funds, built vertical markets in the  healthcare and retail spaces, and used his entrepreneurial skills to start, grow and successfully sell a number of commercial operations. His most recent role was leading the global Innovations Practice for IBSG, Cisco Inc’s executive consulting arm.

Dr Tobias is also an adjunct faculty member at the AGSM UNSW, and at the Faculty of Economics and Business at the University of Sydney. 

Contact Jeffrey
Email: jeffrey@thestrategygroup.com.au
ile: +61 401 890 071


Julian Kezelman – Director

Headshots 0032 small sizeJulian has extensive client consulting experience working within major Australian banks, creating funding solutions and developing restructuring strategies for borrowers. He advised large corporate and publicly listed Australian clients in the financial services, mining services, media, medical and retail industries. In search of a career change, Julian completed an MBA, receiving class medals for overall performance, finance, innovation & entrepreneurship and now specialises in business and innovation strategy, open innovation, design thinking and lean startup methodologies.

Julian has delivered multiple Design Strategy projects for a number of high profile clients in wealth management, construction and retail. He has also facilitated numerous idea strategy campaigns and delivered rapid incubation programs using Lean Startup principles.

He believes the future of innovation will be centred on business model redesign, integrative thinking and customer experience design.

Contact Julian
Email : julian@thestrategygroup.com.au
Mobile: +61 430 058 069


Jemma Parsons – Director 

Jemma Website smallJemma has spent a significant part of her career working in Asia in business development and project management roles. Most recently in Indonesia, she worked for an ASX 200 listed Australian corporate that manages complex government funded social development and infrastructure programs across the region. Through these roles she became a passionate advocate for adopting innovation methodologies to address complex development challenges. Prior to her time in Asia, Jemma consulted to the Australian government in a range of legal and social development roles. Outside of work, Jemma has a passion for entrepreneurial projects, applying lean start up and design thinking methodologies to build new startup ventures.

Jemma holds a Masters of International Law from The University of Melbourne and a Bachelor of Asian Studies from the Australian National University.


Contact Jemma
Email : jemma@thestrategygroup.com.au
Mobile: +61 411 740 908


Anna Chatburn – Marketing Director

Anna Chatburn

Anna loves communicating how organisations can use more innovative effective and intelligent business strategies.

She has worked in roles promoting innovation in the education and consulting sectors in London and Sydney. She also has experience working in government, non-profit and private sectors, across industries including professional services, energy, consumer products, technology, education, retail, transport and environment.

Anna has a passion for sustainability, green business, ethical consumer products, ecolabelling and CSR, health and wellbeing.



Contact Anna
Email: anna@thestrategygroup.com.au
Mobile: +61 475 333 711




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