Discover Where Your Council Stands: The 2025 Customer Experience Maturity Index for Local Government

Are you delivering the customer experience your community deserves?

For the first time, Australian councils have a comprehensive benchmark to measure their customer experience (CX) maturity. The Strategy Group’s 2025 CX Maturity Index reveals critical insights from 31 participating councils across Australia, uncovering both promising progress and significant opportunities for improvement.

Key Findings Include:

  • Only 3% of councils have reached proactive CX levels
  • Strong leadership commitment (3.6/5) contrasts sharply with weak technology foundations (1.2/5)
  • Regional councils outperform metropolitan councils in 7 out of 10 dimensions
  • Most councils operate reactively, missing opportunities for strategic CX transformation

What You’ll Learn:

✓ Three critical insights that explain why CX initiatives often stall
✓ Practical CX toolkit with actionable steps for each maturity level
✓ Benchmark comparisons across states, council types, and sizes
✓ Real case studies from leading councils like Knox City Council
✓ Clear roadmap to transform CX commitment into measurable results

Whether you’re just starting your CX journey or seeking to advance from intermediate to proactive levels, this report provides the evidence-based insights and practical tools you need to deliver exceptional community experiences.

Download Your Free Copy

Get immediate access to the complete 54-page report and benchmark your council’s CX maturity against national standards.

Complete the form below to download the 2025 Customer Experience Maturity Index for Local Government:

By downloading this report, you’ll also receive updates on future CX research and insights from The Strategy Group.

Get in Touch

Please get in touch if you would like to learn more about this methodology.

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