Will AI Impact the Future of Creativity?

by | Apr 17, 2019

There’s a stark truth that is highlighted by the growth of AI. The more “intelligent” computers become, the more we’ll need creative skills to solve problems and generate growth. At it’s core, AI enables us to spot patterns, make predictions and simplify our activities. So, what’s the hype around AI and how can we explore more creative solutions?

First, AI is not new. Alan Turing can possibly claim to be the founder of computer science and artificial intelligence. In 1950, he devised the Imitation Game and Turing Test, which put forward a series of factual and creative questions to both humans and machines to decipher. If the questioner could not distinguish them by their answers, then it would be a reasonable way to prove that machines could think like humans. Turing predicted that this would be successful by the end of 21st century. Unfortunately, or fortunately, Turing hasn’t been successful although some feel that Google Home is on a right trajectory.

Second point, why do robots fall into AI? The Adventure Twins, “Spirit” and “Opportunity” were robotic Rovers which landed on Mars in 2004. I love the notion of ‘twins’ with names “Spirit” and “Opportunity”, it sounds so NASA. The role of Rovers, as part of the mission’s scientific goals was to search for and characterise a wide range of rocks and soils for clues to past water activity on Mars. The robots were in fact pattern matching, trying to make the ‘best guess’ for each rock they encountered. Here the robots use information, learn, and makes investigative hints for the rock type or composition, which is a form of Artificial Intelligence.

We see that AI has been recognised since last century and in reality AI is creative problem solving. This style of creativity is ‘Big C’ creativity (solves a complex problem with impact) and it will try and transform our world by automating the process of solving complex problems through computer machines. But the process it-self still needs an algorithm, software and inputs which are largely derived from a human element. Therefore, creativity is the originator for humanlike intelligence.

So here are some creative tips…I’d suggest we start with exploring the world from a Fresh Perspective, a more creative lens which includes…

1) Creativity

Ask why? Look for things that don’t make sense. If something really excites you, ask yourself ‘what does that say and what does it mean’.

2) Make new Connections

Our brains are lazy. They contain neural pathways that lead you to predictable outcomes. Forcing new connections forces the brain to learn and grow. How do the frustrations in your daily life connect with the strategic challenges your business faces? (I’m sure they do – you just need to find the connection!)

3) Play

Yes, play!  Play isn’t just for kids, its for grown ups too. Play relaxes the brain. Play allows people to interact in new ways. Play allows us to learn (it doesn’t mean you have to play on the floor – just allow yourself to joke around an idea or tease each other about it)

4) Take Risks

It’s hard to explain, but there’s something positive about bungee jumping. People who take risks seem to be able to embrace new ideas and profit from them. In business, we’re usually trying to eliminate risk or manage risk. It’s time we celebrated it and use it to our advantage.

5) Pretotype (not just prototype)

Near complete prototypes take time, so pretotype. Pretotypes are faster, easier and just as practical as prototypes. Even a sketch of a new customer management system can help to communicate and test it. Even a model of a new car and communicate how beautiful it could look.

That’s it – five top tips for staying ahead of AI and keeping creativity alive. 

 

Yvonne Brennan

About Yvonne Brennan

Yvonne is an insight led innovation specialist with a particular focus on business and innovation strategy in front end innovation and back end commercialisation. She has pioneered creative problem solving techniques and consumer centric programs as well as fuelled in excess of $50 mil. in first year launch. She injects creativity to crack complex problems and uses The Creative Detour and Design Thinking lens to deliver unique solutions.
Yvonne’s career expands FMCG, food, retail, finance, healthcare and government, providing different perspectives to industry problems. She believes that creativity together with consumer insights are the success recipe to drive expansive growth opportunities.

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