Design Strategy

Solution design with an obsessive customer focus using Design Thinking principles tailored to large organisations.

DESIGN SOLUTIONS THAT DELIVER IMPACT

Our proprietary solution design methodology ‘design strategy’ starts with uncovering the problem from the perspective of your end-user, rather than developing a solution from the perspective of your organisation. Adapted from Design Thinking, our methodology uses primary research and problem framing techniques to understand the needs of your end-user. Only through empathising and engaging with them can we hope to design experiences, products and services to meet their needs. Using innovative brainstorming techniques, prototype development and testing, we work with you to craft and prove offerings that we can be confident will scale and deliver impact.

DESIGN SOLUTIONS THAT DELIVER IMPACT

Our proprietary solution design methodology ‘design strategy’ starts with uncovering the problem from the perspective of your end-user, rather than developing a solution from the perspective of your organisation. Adapted from Design Thinking, our methodology uses primary research and problem framing techniques to understand the needs of your end-user. Only through empathising and engaging with them can we hope to design experiences, products and services to meet their needs. Using innovative brainstorming techniques, prototype development and testing, we work with you to craft and prove offerings that we can be confident will scale and deliver impact.

Build Empathy

Experience the world afresh, in your end-users’ shoes
We help you use empathetic interviewing techniques to understand your end user, their world and what’s truly meaningful to them. Immerse yourself in their world to uncover unexpected insights and view your customers from remarkable new perspectives.

Frame the Opportunity

Reframe the “problem to be solved” into an opportunity to delight
We work with you to distil insights from interviews to re-frame the problem from the lens of your end-users. Find out what is important to your end-users today to find opportunities to delight them in the future.

Design Solutions

Intelligently craft products, services and experiences
Designers have a refined process to create solutions. With little money, time and effort, they prototype ideas with customers to check they have hit the mark. Close the loop with testing to ensure you have elegantly solved their problems and meaningfully met their needs.

Next Steps

Build knowledge and understanding

We work with your organisation to develop the skills to ensure teams can innovate when faced with disruption. We help teams adapt to new ways of working and explore the roles of customers and organisational culture. From half-day sessions to four-day workshop series, we give your organisation a taste of innovation in a hands-on and experiential fashion. Build the skills and understanding needed to design and conduct your own innovation planning, strategizing, interviewing, testing and development.

1 hour Lunch and learn

Design Thinking

Introduce Design Thinking to your team. These sessions introduce the concept and give an overview of how it works with inspiring examples. Sessions can be held in your office or training room.

1 & 2 day workshops

Introduction to design thinking

Deepen your team’s understanding of Design Thinking and how it can be applied strategically in your organisation. Our introductory Design Thinking workshops provide some theory and examples but mostly employ practical exercises and “out of the building” experiences to get your team designing not just thinking.

Consulting programmes

Designing lasting impact

We help reframe your thinking through empathy and engagement with end-users. We build a collaborative team with your staff to scope a project that will make the voice of the end-user central to the solutions you design. Capability development of your team in Design Thinking and its strategic application is core to our programmes, so that the principles of design will have lasting impact for your end-users and in your organisation.

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