What’s Your Strategy – in 15 Words or Less Please!
Can you summarise your organisations strategy in 15 words or less? No? Then take some time out and do so. Fifteen words should be more than enough – if you need more, go back and refine it again! In a short piece by Alessandro Di Fiore in HBR, he asks his clients to summarise their strategy in less than 15 words. This statement must identify the target customer, the value proposition, and how the latter fits two requirements:
- Focus: What you want to offer to the target customer and what you don’t;
- Difference: Why your value proposition is divergent from competitive alternatives.
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