Customer Centricity

Jeffrey Tobias, Managing Director of The Strategy Group, explains design strategy- the proprietary strategic methodology adapted from design thinking to fit the corporate and government world.

This 90 second animated explainer video describes how an Australian supermarket chain used the design thinking methodology to empathise with customers and create unexpected experiences in-store to keep them coming back.

This 90 second animated explainer video describes the design thinking methodology, how it’s used to innovate and what it’s benefits and applications are.