Webinar: Harnessing customer-centricity to drive loyalty and growth

Watch the recording of this popular webinar 

Whether B2B or B2C, customers today expect a seamless, fast and personalised experience. Expectations have shifted, which means organisations must continually rethink what they’re offering and how.

In this webinar, Dr Jeffrey Tobias, Managing Director of The Strategy Group will guide you through the “why” and “how” of customer empathy to build a robust customer-centric strategy that drives growth.

You may already have a good understanding of your customer, and perhaps use personas in your strategic planning. This webinar will help guide you to the next level of customer understanding.

What you’ll learn

  • How and why customer expectations have changed
  • The secrets of true strategic customer centricity
  • Best practice examples of customer centric strategy
  • The steps to a customer centric strategy
  • Strategy framework
  • Helpful tools
  • Tips on embedding internally

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