How do we address culture in a Globalized World?

by | Oct 4, 2010

I thought this was an interesting perspective on globalisation
http://www.fastcompany.com/1689868/bridging-across-cultures-or-developing-a-global-culture-which-way-is-the-business-world-head

Points of relevance are:

  • In a globalised world, culture is usually ignored
  • Rather than flattening culture in a flat world, we should be embracing and harnessing differences.
  • We are not good at working across different cultures
  • Are we addressing the following issues in a globalized world?: individual versus collective orientation, patterns of activity, work habits, dress, language, gender roles, hierarchy, view of time, communication practices, tastes

We have the opportunity to harness cultural differences as we globalize, but I do not believe we are successful at doing so. Large corporates, with centralized practices such as HR, finance, etc, tend to continue to roll out the western culture machine irrespective of location - China, India, etc. The local satellites struggle to integrate  western practices locally - those employees who fail are deemed to be not resilient enough in a global economy.

The opportunity is to harness the differences in culture, embrace and capitalize on them, not flatten them with the western steamroller.

Jeffrey Tobias

About Jeffrey Tobias

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well-known startups.

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Managing Director, The Strategy Group

Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups. Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Adobe, Westpac, Telstra, Woolworths, and Perpetual.

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