How do we address culture in a Globalized World?

[et_pb_section bb_built=”1″ background_color=”rgba(0,0,0,0.76)” fullwidth=”on” _builder_version=”3.0.77″ custom_margin=”||-30px|” custom_padding=”0px|0px|0px|0px”][et_pb_fullwidth_post_title categories=”off” comments=”off” featured_placement=”background” text_color=”light” module_class=”insight-header” _builder_version=”3.0.77″ title_font_size=”60px” title_line_height=”1.2em” meta_font_size=”19px” meta_line_height=”2em” background_color=”rgba(0,0,0,0.55)” background_blend=”multiply” custom_margin=”|||” custom_padding=”|200px||” custom_css_before=”h1.entry-title {text-transform: capitalize;}” custom_css_main_element=”h1.entry-title {text-transform: capitalize;}” custom_css_after=”h1.entry-title {text-transform: capitalize;}” /][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0px|0px|54px|0px”][et_pb_row custom_padding=”30px|0px|27px|0px” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”1.0″][et_pb_column type=”3_4″][et_pb_code _builder_version=”3.0.77″ /][et_pb_text] I thought this was an interesting perspective on globalisation http://www.fastcompany.com/1689868/bridging-across-cultures-or-developing-a-global-culture-which-way-is-the-business-world-head Points of relevance are:

• In a globalised world, culture is usually ignored
• Rather than flattening culture in a flat world, we should be embracing and harnessing differences.
• We are not good at working across different cultures
• Are we addressing the following issues in a globalized world?: individual versus collective orientation, patterns of activity, work habits, dress, language, gender roles, hierarchy, view of time, communication practices, tastes

We have the opportunity to harness cultural differences as we globalize, but I do not believe we are successful at doing so. Large corporates, with centralized practices such as HR, finance, etc, tend to continue to roll out the western culture machine irrespective of location – China, India, etc. The local satellites struggle to integrate  western practices locally – those employees who fail are deemed to be not resilient enough in a global economy. The opportunity is to harness the differences in culture, embrace and capitalize on them, not flatten them with the western steamroller. [/et_pb_text][et_pb_social_media_follow _builder_version=”3.0.77″] [et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/pages/The-Strategy-Group/269022486450054″ _builder_version=”3.0.77″ background_color=”#3b5998″ link_shape=”rounded_rectangle” follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” url=”https://twitter.com/TheStrategyGrp” _builder_version=”3.0.77″ background_color=”#00aced” link_shape=”rounded_rectangle” follow_button=”off” url_new_window=”on”]twitter[/et_pb_social_media_follow_network] [/et_pb_social_media_follow][et_pb_code _builder_version=”3.0.77″ saved_tabs=”all” global_module=”28430″][wpautbox authorid=”1″][/et_pb_code][et_pb_social_media_follow _builder_version=”3.0.77″ /][/et_pb_column][et_pb_column type=”1_4″][et_pb_sidebar orientation=”right” area=”et_pb_widget_area_1″ _builder_version=”3.0.77″ /][et_pb_image src=”https://www.thestrategygroup.com.au//wp-content/uploads/2017/09/CTA-newsletter.jpg” url=”/contact/subscribe/” _builder_version=”3.0.77″ /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.77″ background_image=”https://www.thestrategygroup.com.au//wp-content/uploads/2017/10/bg-blue.jpg” parallax=”on” custom_padding=”68px||75px|” transparent_background=”off”][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”2.0″][et_pb_column type=”4_4″][et_pb_cta title=”Need help to get your business to the next level?” button_url=”/contact/” button_text=”Contact Us Now” use_background_color=”off” _builder_version=”3.0.77″ /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.77″ background_image=”https://www.thestrategygroup.com.au//wp-content/uploads/2017/09/hero-videos.jpg”][et_pb_row _builder_version=”3.0.77″][et_pb_column type=”4_4″][et_pb_text background_layout=”dark” _builder_version=”3.0.77″]

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