Key Insights from Eric Ries’ Lean Startup Conference
I just returned from the Lean Startup Conference. Whew! Fourth time in a row. And how it has changed!
When I first attended four years ago, there would have been around 150 people. This time, well over a thousand. And multiple people from most of America’s largest organisations such as Proctor & Gamble, Cisco, General Electric, etc.
Insights From the Lean Startup Conference
- It is clear that the Lean Startup methodology is moving more and more into mainstream corporate USA as well into government bodies.
- Organisations are looking to transform themselves – they know the “What” i.e. they know they need to transform. What they don’t have is the “How”, and they are looking to Lean Startup as to the “How”.
- While the conference was good, it somehow lacked the detail of previous events, and was more a show and tell of business organisations in transition, rather than the nitty gritty of the methodology. Perhaps Eric Ries feels that most people know the detail by now, but that is actually not the case.
- There was more discussion of Design Thinking at this conference than ever before. IBM is at the tail end of employing 1500 designers. It is clear that some people are appreciating the link between Lean Startup and Design Thinking. At the Strategy Group we have known about and have been using this linkage for quite a while already.
- Without wanting to boast, we feel that the work we are doing here in Australia with our clients is at the cutting edge of what I heard at the conference. Now to boast – in most instances, ahead of the game!
- GE continues to be a standout. They have adopted Lean Startup (and branded it Fastworks) and continue to deploy the methodology worldwide with great success. It is part of the transformation of the entire organisation to the Industrial Internet. In our mind, GE is the posterchild of Lean Startup.
- Lots of great quotes such as ”The rate of change today in technology is the slowest it will be for the rest of your life”.
- More quotes from Eric Ries: “The physical [Silicon] Valley is a state of mind” and “People don’t get assigned to work in a startup, so how do they know what to do”
- Excellent speech from Guy Kawasaki. What I really liked was his invention of the MVVVP – the Minimal Valuable Validated Viable Product. Classic.
Overall an excellent conference. What is clear to us at The Strategy Group is that our combination of Design Thinking and Lean Startup as cornerstone methodologies is right on the money. The smart organisations are using these methodologies, and we have been deploying them for years now. The world is catching up, and it is great to feel that we really are leading the charge in our organisation.
Our mantra of “We need to get excited about being uncomfortable”, because what got us here won’t get us there, is resonating globally with the smart organisations. As it is here with our clients in Australia.
Keynote Summary from the Lean Startup Conference
Here’s a summary of points from key speakers at the conference:
To learn how our Design Thinking and Lean Startup methodologies can help your organisation get ahead of the curve email me on Jeffrey@thestrategygroup.com.au
- Webinar: Enabling innovation for growth - October 13, 2021
- Emerge into innovation – not business as usual - September 28, 2021
- How to Centralize Customer Experience During COVID-19 - September 2, 2021
- 6 Steps to Optimize Your Customer Experience (CX) - June 11, 2021
- The Hybrid Workplace Model: How the Employee Experience is Being Overlooked - June 11, 2021
- What Organisations Should Focus on When Re-inventing or Transforming their Business Models - May 31, 2021
- Employee Experience and Embracing the Future of work - May 14, 2021
- Webinar: An Effective Framework for Digital Transformation - March 18, 2021
- Digital Strategy Toolkit - February 24, 2021
- Developing a Go-to-Market Customer Strategy for Shirohato’s Australian Expansion - February 4, 2021
Managing Director, The Strategy Group
Dr Tobias is an accomplished innovation consultant and entrepreneurship strategist, drawing expertise from the academic, entrepreneurial and corporate worlds. Jeffrey’s commercial and business experience is particularly focussed on lean startup, design thinking and leadership. Prior to The Strategy Group, Jeffrey was Cisco’s Global Lead for Innovation in the Internet Business Solutions Group helping Fortune Global 500 companies improve customer experience and grow revenue by transforming how they do business.
Jeffrey is a professor of innovation and entrepreneurship teaching MBA students at the Australian Graduate School of Business at the University of New South Wales. An active angel investor, Jeffrey is on the board of various well known startups. Jeffrey’s corporate background includes leading global innovation strategy at Cisco, working with large corporates such as Adobe, Westpac, Telstra, Woolworths, and Perpetual.
Need help to get your business to the next level?
More related articles on innovation
Learn three steps for determining what customers need, and how you can fulfill them from the experts at The Strategy Group.