Innovation Strategy Blue Icon









The Rise and Rise of Fintech – Now Unbundling Our Banks

By Jeffrey Tobias.

There is a lot of hype around Fintech and what it’s potentially doing to the banking system globally, and Australia’s in particular. Is it real? Is it a threat? Time will tell. What is important however is to understand the extent to which entrepreneurial companies are coming after the financial services sector. And they are. In a big way.

According to a recent report from KPMG and CB Insights, Investment into VC-backed fintech companies rebounded in Q1’16, reaching a record high number of deals on $4.9 billion of investment. A substantial part of the increase over last quarter stems from two $1 billion+ funding rounds to China based and JD Finance.

In Q1’16, the two largest fintech deals occurred in China, representing almost half of all global investment. Q2’16 is expected to bring more of the same given the already announced $4.5 billion dollar funding round to Ant Financial, which closed in April.

China continues to be led by large deals and we see other regions completing deals in both the smaller and mid-sized categories. In the US, while Betterment and Oscar Health Insurance raised $100 million+ funding rounds, there was also a significant number of $25 million + financings. Meanwhile, in Europe, strong deals occurred in the UK, Germany and Ireland – highlighting the range of European fintech hubs and the growing maturity of the European market.

Emerging companies generally don’t attack incumbent players head-on, but rather focus on tackling specific verticals (hence the term “unbundling, coined by CB Insights). Said another way, might global banks like Wells Fargo, Bank of America, and Citi lose their competitive edge not to large, entrenched competitors, but because emerging startups inflict upon them a death by a thousand cuts?

The graphic below details companies attacking bank services ranging from robo-advisor wealth management services like Wealthfront and Betterment; small business loan companies like Prosper and Kabbage; personal loan startups like LendUp and Oportun; apps that offer new models for banking like Moven and Digit; and many more. This infographic focuses on US startups, but when you look at the picture, you will be horrified. And you should be.

It really is death by a thousand cuts, and it will be no different in Australia.


Design solutions that shatter assumptions, delight customers, and define growth possibilities sustainably

Get in Touch

Please get in touch if you would like to learn more about this methodology.

Scroll to Top

Subscribe to Our Newsletter

Every month we share industry news, updates and more!