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The Strategy Group Logo
Our logo is more than just a visual identity. It is inspired by the human brain and reflects how we think and work. Each of the three geometric icons featured in our logo represents a different part of the brain, aligned with the core strategic capabilities we bring to every project.
Cingulate Gyrus
This icon represents the cingulate gyrus, the part of the brain that links emotion with behaviour and creativity. It reflects our belief in the power of empathy to observe and uncover new opportunities. This mindset underpins our approach to consulting, helping organisations design solutions that connect deeply with people.
Frontal Lobe
The frontal lobe icon symbolises planning, reward, and motivation. These functions guide our work in shaping strategies that are purposeful, goal-oriented, and designed to deliver long-term value. Just as the frontal lobe drives intentional action, we help organisations commit to change with clarity and confidence.
Temporal Lobe
The temporal lobe icon represents information processing, comprehension, and decision-making. It reflects our use of feedback, iteration, and rapid testing to turn insights into real-world outcomes. This approach allows us to help organisations innovate in a way that is both practical and adaptive.
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Our values
We exist to transform human experiences.
contact@thestrategygroup.com.au
(02) 9388 9925
130/20 Spring Street
Bondi Junction
NSW 2022
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