Government

Driving growth through change

At The Strategy Group, we are here to guide your organisation through your innovation journey.

Get in touch
Seven parallel blue curved lines forming a wave pattern on a transparent background.
Challenge

The CX Challenge

It’s time to get proactive not reactive with your customer experience journey. Customers should be at the heart of everything you do. It’s the promise you keep to the people who matter. With brand loyalty and customer retention critical to business success, creating a customer experience that will deliver consistency at every touch point is vital to fuel growth. However, CX doesn’t have to be complicated. With The Strategy Group, your CX strategy can align with your brand’s vision and drive seamless interaction, maintain customer loyalty and help your business stand out in competitive markets.

Start your journey to transform your CX into a powerful engine for long-term success with The Strategy Group.
Process

Our CX Framework

Introducing The CXcelerator

Our AI offerings have been designed to drive organisations to the leading edge of their industries. We have developed a strategic approach to AI adoption and integration, delivering an end-to-end service that aligns to the specific needs of your business. Our offerings are diverse and varied, and can be tailored to meet your company at any point in your AI journey, or all-encompassing to guide you through each step of the process.
01
02
03
04
05
01

Current State

Build a foundational understanding of AI technologies and their impacts
02

Opportunities

Develop a strategic approach to AI adoption that aligns with organisational goals
02

Future State

Discover where AI has the potential to create the most value in your organisation
04

Roadmap

Execute AI projects that address specific needs
05

Execution

Execute AI projects that address specific needs
Seven parallel blue curved lines forming a wave pattern on a transparent background.
Offerings

Our CX Offerings

Our AI offerings have been designed to drive organisations to the leading edge of their industries. Based on our AI Adoption Roadmap, we offer diverse and varied services that can be tailored to meet your company at any point in your AI journey, or provide you with all-encompassing project support through each step of the process. See our services below:

The End-to-End CX Service Design Project

Full AI Adoption Framework

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

READ MORE
FAQ

You’ve got questions, we've got answers

Whether you're exploring customer experience, employee engagement, or AI, we’re here to break it down and help you move forward.
About The Strategy Group

What does The Strategy Group do?

We help organisations design and implement customer experience (CX), employee experience (EX), innovation, and AI strategies that drive measurable outcomes. Our focus is on empowering organisations to future-proof their services and create experiences that have a lasting impact.

What industries does The Strategy Group work with?

 We work across diverse industries—from government and education to corporate, not-for-profits, and start-ups—tailoring our strategies to each client’s unique needs.

Do you offer customised strategy solutions?

Yes. Every organisation is different, so we develop bespoke solutions that reflect your goals, challenges, and opportunities.

Working with Us

How do you typically work with clients?

No strategy with us is the same. We understand that each client has its own customers, goals, challenges, and perspectives. From our first contact through to our last, your experience with us will be tailored entirely to your business needs.

What makes The Strategy Group different from other consultancies?

We combine strategy and execution. Through our exceptional people, we work alongside your team to co-design solutions, build capability, and ensure outcomes are delivered and embedded.

How does your consulting process work?

 We start with deep discovery and analysis, co-create strategies with your team, and provide practical implementation support to ensure lasting results.

How long does a typical project take? 

Project timelines vary based on scope, but most engagements range from a few weeks for targeted workshops to several months for comprehensive transformations.

Services

What services do you offer?

Our core services focus on:

Customer Experience
Employee Experience
AI Strategy

These are umbrella terms: when we work with your business, every strategy is unique to your specific needs. These strategies can be tailored and altered throughout the strategy process too: we design the best services that your organisation needs.

Do you offer training or capability building?

Yes. We run tailored workshops and capability-building programs to equip your team with the tools and mindsets needed to sustain innovation, improve CX/EX, and adopt new technologies like AI.

Practical Information

Where are you based? Do you work with clients outside Australia?

We are based in Australia and work with clients nationwide. We also support remote and international engagements where appropriate.

How do we get started?

Simply reach out through our contact page. We’ll set up a short discovery call to understand your needs and explore how we can support you.

Results & Impact

What kind of results can we expect?

 While results depend on your goals, clients often report improved efficiency, stronger alignment across teams, and clearer roadmaps for growth.

Do you measure the impact of your work?

 Absolutely. We use measurable KPIs and feedback loops to track progress and ensure strategies deliver tangible outcomes.

Thought Leadership & Resources

Do you offer training or workshops?

 Yes. We deliver tailored training sessions and workshops that build capability within your organisation and empower your people to lead change.

Can I access case studies or examples of your work?

 Our website features select case studies, and we’re happy to share more examples during your initial consultation.

Our values

Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Ambition
Creativity
Empathy
Authenticity
Black right-pointing arrow icon
Back

Government

The trusted partner helping both local and state governments deliver human-centred services that connect and deliver.

Start a Conversation
Our clients include:
Text 'SUTHERLANDSHIRE' in arched uppercase navy blue letters on a white background.NSW Government Education logo with a stylized red waratah flower.Logo of Town of Port Hedland with geometric shapes in orange and green above the text.
Wyndham City logo with stylized blue wave and sailboat, and slogan 'city. coast. country.'Penrith City Council
Blue downward pointing arrow icon.
Blue right-pointing arrow icon.

Better services,
easier to deliver

Rates are capped. Costs keep rising. We help councils cut the cost of serving residents, adopt AI safely, and build the capability to keep delivering, without another strategy that sits on a shelf.
Proud to have worked with
Text 'SUTHERLANDSHIRE' in arched uppercase navy blue letters on a white background.Wyndham City logo with stylized blue wave and sailboat, and slogan 'city. coast. country.'Penrith City Council
Text 'SUTHERLANDSHIRE' in arched uppercase navy blue letters on a white background.Wyndham City logo with stylized blue wave and sailboat, and slogan 'city. coast. country.'Penrith City Council
Our offer

Three offers delivering greater efficiency.

We help councils spend less on serving residents and more on the outcomes their communities actually feel.

The challenge

Councils are facing financial challenges and need real transformation that delivers value.

Rate income is capped while costs keep rising, and every peak body now names financial sustainability as the number-one issue. Work framed as “transformation” is losing traction. Work framed as cost reduction, risk and grant-readiness is what's getting funded. At the same time, six forces are pulling the local-government agenda in the same direction: councils need partners who reduce cost, build capability and de-risk delivery, not deliver another deck.
Primary research
TSG Survey · 2026

What councils told us they will fund

Improving financial sustainability & reducing operating costs
78%
Lowering cost of serving the community while improving access
61%
Modernising systems, data or digital infrastructure
56%
Developing an AI strategy, policy or governance framework
28%
Expanding digital self-service / shifting to lower-cost channels
17%
Moving safely from AI experimentation to governed adoption
17%
Councils want AI strategy and governance (28%), but only 17% are ready to move from experimentation to governed adoption.
Proof it works

A blueprint for customer-centric transformation.

Townsville City Council · Customer Experience Strategy
The setup

Townsville City Council was rolling out a major new ERP system, Project Connect. With an ageing, diversifying population and rising expectations for seamless digital services, the council needed the new system to do more than modernise technology. It had to replace fragmented, costly processes with a unified, intuitive and future-ready service model for residents and staff alike.

What we did

Working hand in hand with council teams, customers and the ERP partner, we ran cross-directorate workshops to map around 15 core services, held customer focus groups to surface real pain points and moments of truth, and built current-state and future-state service blueprints. We then uplifted the council's own capability through service design training, a train-the-trainer program and a standing Service Design Community of Practice.

The outcome

Townsville now has a clear, customer-centric blueprint for every core service, with the highest-cost and highest-friction journeys identified and prioritised to simplify, digitise and streamline. Leaders can make decisions from a shared view of the customer experience, and council staff have the skills to keep improving services long after we left.

“Services designed around the customer: better for residents, easier for staff, and cheaper to deliver.”
The economics

The cost of standing still is rising.

$73B
projected cost of climate impacts on councils by 2060 (434 of 537 councils already hit, 2019–2023).
40
%
of councils have already cut infrastructure projects because foundational funding falls short.
55
%
the share of Australians using online council services, leaving demand stuck in higher-cost channels.

The bigger the cost base, the more that rides on getting the strategy and the savings right the first time. Every one of these pressures is a reason to reduce cost-to-serve, govern AI, and build capability now rather than later.

Our Approach

The Strategy Group partners with local and state governments to design efficient and inclusive services. Our deep understanding of this sector comes from long-standing partnerships Australia-wide. Our work helps government teams navigate complexity, build internal capability, and deliver measurable value to the communities they serve.

Get in Touch
Historic stone building with a clock tower in front of modern skyscrapers on a sunny day.
Get in touch

Let's find the savings in your council.

Tell us where cost and risk are building up, and we'll show you exactly where we can help.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.