Empowering Farmers: The Strategy Group's Co-Design Approach to Natural Capital Profiling

At The Strategy Group, we recently partnered with a NSW government agency to develop a groundbreaking natural capital profiling service for farmers. Here's how we turned vision into reality through co-design.

The Challenge

Our client aimed to support farmers in natural capital profiling and integrate environmental markets into their operations and generate new financial opportunities.

‍The challenge: transform this visionary concept into a practical, user-friendly service that farmers would embrace

Our Approach: Co-Design at Its Core

We put farmers at the heart of our design process:

1. Stakeholder Engagement: We conducted in-depth research with farmers, market players, and agency staff to uncover key needs.
2. Rapid Service Prototyping: We developed a self-service portal prototype for natural capital management.
3. Iterative Testing: We refined the prototype with real farmers to ensure practicality.
4. Strategic Planning: We created a comprehensive service blueprint and roadmap for implementation.

The Outcome

Our efforts yielded tangible results:

1. Actionable Insights: We provided a detailed roadmap for an effective pilot program.
2. Technical Foundations: Our blueprints equipped the IT team for seamless development.
3. Engaged Team: We fostered excitement among agency staff to bring this service to life.

Reflections

This project exemplifies the power of co-design in creating meaningful change. By bridging government initiatives and on-ground farming practices, we've helped create a service that could transform how farmers manage their natural capital.

We're proud of this work and its potential impact.

What are your thoughts on supporting farmers in managing natural capital?