Designing Camden Council's Unique Employee Value Proposition (EVP)

Challenge

Camden Council stands as the fastest-growing council in Australia, forecasting unparalleled community expansion in the upcoming decades. Confronted with a complex terrain of growth challenges, including Australia’s record skilled talent shortage, Camden Council underscores the necessity of clearly defining its Employee Value Proposition (EVP) to secure a dynamic workforce. ​

​In alignment with this vision, The Strategy Group was engaged to craft a distinct Employee Value Proposition (EVP) tailored to attract and retain workforce that is not only diverse and ambitious but also deeply rooted in community values.​

Approach

Tailoring the TSG EVP Framework©️ through extensive employee-centred research and co-design workshops​.​

The Strategy Group tailored the TSG EVP Framework©️ to the specific needs of the current and prospective Camden Council workforce. The needs and pains of Camden Council employees were identified through extensive employee-centred research, including a series of in-depth 1:1 interviews, co-design workshops with selected employees and the executive leadership group. The inside-out perspective of the Camden Council EVP, combined with extensive external market research (including industry benchmarking) on the outside-in view EVP of Camden Council, provided a comprehensive understanding of the current state and desired future state of the Camden Council EVP. ​

Outcomes

A highly tailored and actionable EX Strategy was developed to attract and retain a future-fit workforce for Camden Council.​

Four employee segments were identified through extensive research conducted by The Strategy Group by extensively analysing unique employee expectations, needs and pain points. Detailed short-term and long-term recommendations were developed to implement the EVP Framework across the four employee segments and the council as a whole. Five EVP Statements were also developed, each specific to each employee segment and council as a whole, to empower the Council to go-to-market to attract the best talent possible to build a community for many generations to enjoy now and into the future. ​