DESIGN THINKING EXAMPLE – RETAIL
This 90 second animated explainer video describes how an Australian supermarket chain used the design thinking methodology to empathise with customers and create delightful experiences in-store to keep them coming back.
The power has been shifting from organisations to consumers for a long time now, and COVID-19 has only accelerated the process. Dr. Jeffrey Tobias, Managing Director of The Strategy Group discusses the power shift and relevant areas to focus on in a short video.
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