LEAN STARTUP IN RETAIL

Case Study
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, Scentre Group Innovation Case Study

Scentre Group

Scentre Group owns and operates Westfield shopping centres. The Strategy Group designed a Venture Strategy program called Incubation Scentre, using the lean startup method to run three internal startups, taking the three best ideas from conception through to market validation in just 6 weeks. It’s a great example of an Innovation Strategy in action.

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