A Focus on International Students and a Strategy Refresh for Swinburne University of Technology
THE CHALLENGE
Swinburne (SUT) is recognised as one of the world’s top universities by being ranked number 45 in 2019. It extended its campus footprint and has a presence in Sydney (Parramatta) that offers master courses for international students wishing to pursue career advancements in IT and Construction. However, this offering is a very crowded and competitive marketplace.
The SUT partnered with The Strategy Group to create growth opportunities and facilitate an offsite Strategy Refresh session
THE APPROACH
International student focus and strategy refresh
Swinburne has an international reputation for quality research that connects science and technology with business and the community.
The goal was to bring all 6 stakeholders together which included their new strategic partner ECA (who provides campus facilities, space and access to international networks) to explore new opportunities, challenge and differentiate itself from other offerings in order for Swinburne to maximise student outcomes and deliver next generation course offerings.
The desire was to bring new thinking and ideas to refresh their Strategic plan while staying focussed on the Swinburne vision.
THE OUTCOME
Swinburne and ECA identified the key areas to support the company’s growth. Key decisions were made during the strategy session:
- Current position, where we are?
- New Courses – What does the future look like for course offering?
- What are the next generation student outcomes?
- Seek new industry partners
- Road map to grow an overseas career pathways network.
- What’s missing and what are the opportunities moving forward?
- Three Horizon Map
- Strategy on a page
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