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Creating a customer-centric vision and Strategy

Why you need a customer strategy

What is a customer centric strategy? Jeffrey Tobias explains how an ‘outside in’ strategy should come from the customer’s perspective, not from the internal goals of the organisation. Dr Tobias explores the advantages of being customer centric and having a customer centric vision. He further discuses the customer centric business model and what customer centric culture is. Dr Tobias deals with how organisations can build a strategy with customer at the centre and how this can bring advantages of growth, increased sales and much higher customer satisfaction. Watch the video below to learn about customer centricity, customer centric vision and what it is all about.

Want to learn more about customer centricity and innovation? To learn more and keep up with the latest thought leadership in the field join The Strategy Group monthly innovation insights. To learn how The Strategy Group can assist your organisation towards a customer centric approach and leverage our unique expertise and experience to grow and improve your business you can Get in Contact With Managing Director Jeffrey Tobias. Read more about customer experience strategy, and why it is so important here.

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