Scentre Group is one of the world’s leading shopping centre companies with retail destinations operating under the Westfield brand. The Strategy Group designed a Venture Strategy program called Incubation Scentre, taking three top best ideas from conception through to market validation in just 6 weeks.
Scentre Group Innovation Case Study Read More
What is a customer strategy? Jeffrey Tobias explains how an ‘outside in’ strategy should come from the customer’s perspective, not from the internal goals of the organisation.
Creating a customer-centric vision and Strategy Read More
This 90 second animated explainer video describes how an Australian supermarket chain used the design thinking methodology to empathise with customers and create unexpected experiences in-store to keep them coming back.
Design Thinking in Retail Read More
This 90 second animated explainer video describes the design thinking methodology, how it’s used to innovate and what it’s benefits and applications are.
What is Design Thinking? Read More
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